New Podcast: Wildfire: From Little Embers to Big Flames

With more than $40 billion in insured losses due to wildfire in just the past three years, understanding wildfire threats to homes and families is vital. This episode offers an in-depth conversation about the continuing toll of wildfire losses across the United States, making it clear that there is STILL more to do. You can do your part by participating in the National Fire Protection Association’s (NFPA) Wildfire Community Preparedness Day, this Saturday, May 1.

Thanks to the generous support from National Wildfire Preparedness Day sponsor State Farm, 150 communities received project funding awards to support activities aimed at reducing potential loss of life, property, and natural resources to wildfire.

Michele Steinberg

Please join me and my guest Michele Steinberg, Wildfire Division Director with the National Fire Protection Association (NFPA). We discuss the new Outthink Wildfire Initiative, wildfire mitigation, defensible space, and the importance of wildfire prevention.


  • Vis-a-vis Nature: How and where to build before paying for development and disasters (3:20)
  • Firewise: Dependent on Forest Service grants, now partners for preparedness campaign (5:20)
  • Typical Wildfires: What does and doesn’t make wildfire a risk? (7:09)
  • Embers Ignite: Dry leaves that accumulate and pile up in corners and gutters do damage (9:10)
  • Wildfire Mitigation: Protect your home before because nobody will be there with a hose (10:50)
  • Effective Measures: Make sure home envelope and exterior is ignition resistant (12:25)
  • What’s fuel?: Pine needles, leaves, trees, and homes – no fuel means no fire (16:46)
  • First Saturday in May: Wildfire Community Prep Day to spread awareness, reduce risk (22:46)
  • Outthink Wildfire Initiative: Wildfires are going to happen and will not be extinguished (24:51)
  • Mitigate Risk/Retrofit: Use and enforce sensible building codes and land use standards (29:37)
  • House/Structure Fire vs. Wildfire: 37% of fire responders are trained, only ⅔ have PPE (34:17)

I hope you enjoy this podcast episode and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

Michele Steinberg on LinkedIn

National Fire Protection Association (NFPA)

NFPA Firewise Program

Wildfire Community Prep Day

Outthink Wildfire Initiative

Healthy Forest Restoration Act


Insurance Institute for Business and Home Safety

Leslie Chapman-Henderson

Federal Alliance for Safe Homes (FLASH)

FLASH Videos

National Disaster Resilience Conference

Just in case you missed our previous Strong Homes, Safe Families! episodes:

  1. #HurricaneStrong and the 2020 Season feat. National Hurricane Center Director Ken Graham
  2. The Scoop on Hurricane Shutters feat. Tim Robinson, Managing Partner of Global Protection Products and President of the International Hurricane Protection Association
  3. Skills + Supplies Today = Safety and Survival Tomorrow feat. Sean Reilly, District Manager for Lowe’s along North and South Carolina coast-between Myrtle Beach and Morehead City
  4. #HurricaneStrong Home Hacks that Save Time and Money feat. Bill Ferimer, Lowe’s Store Manager in Wilmington, North Carolina
  5. Have an Insurance Checkup and Make Your Policy #HurricaneStrong feat. Amanda Chase, State Farm Insurance Agent in Winter Park, Florida
  6. Take Steps Today for a Smooth Hurricane Claim Process Tomorrow feat. Elizabeth Gulick, VP of Claims Operations for USAA
  7. Dr. Anne Cope on Science That Makes Us #HurricaneStrong feat. Anne Cope, Ph.D., PE, Chief Engineer at the Insurance Institute for Business and Home Safety (IBHS)
  8. Ready, Set, ShakeOut! Feat. Mark Benthien, Director of Communication, Education, and Outreach at the Southern California Earthquake Center (SCEC)
  9. Ending the Season #HurricaneStrong, a Conversation with Dr. Rick Knabb, On-Air Hurricane Expert and Tropical Program Manager for The Weather Channel
  10. Building Codes Save Study with FEMA’s Ed LaatschDirector – Safety, Planning, and Building Science Division of the Federal Insurance and Mitigation Administration (FIMA), Risk Management Directorate – Federal Emergency Management Agency (FEMA)
  11. Top Ten Tips for Disaster Safety in 2021 feat. Leslie Chapman-Henderson, President and CEO, Federal Alliance for Safe Homes (FLASH)
  12. FEMA’s Amanda Siok on How Building Codes and Planning Can Create a Resilient Alaska, feat. Amanda Siok, Earthquake, Tsunami, and Volcano Program Manager for FEMA Region X in Seattle
  13. WX Apps, Space Gadgets, and Tech Talk, feat. Mark Taylor, Head of Business Development and Strategic Partnerships, MyRadar 
  14. #TornadoStrong-How One Decision Saved a Family, feat. Kevin & Sarabeth Harrison FLASH Leadership Partners & Tornado Survivors

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