What I Learned About Terrorism While Living Abroad … Resilience As A Way of Life

Almost 30 years ago, I lived in the Republic of Turkey and worked as a field administrator for the City Colleges of Chicago at the joint NATO Air Base at Incirlik. At that time, Turkey had just come out from under military law that was put in place to control the dangerous conditions wrought by terrorist and separatist factions.

It was the early 1980’s, and the collective mood in the country was fairly optimistic as the economy was growing, resources were abundant, and government policy made education and employment opportunities accessible for residents throughout the region.

Don’t misunderstand. Conditions were decidedly different from the U.S., and our family observed a more restrictive lifestyle than back home. But, all in all, we traveled throughout the country with relatively few restrictions, visiting ancient ruins and historic sites, shopping for carpets and copper keepsakes, and connecting with the warm and welcoming population.

The experience was vastly better than I expected. Before I moved there, I had concerns about how much, or little, freedom I would have as a woman in that culture. I worried about security. I also wondered if I would feel “different” to an extent that would make my time there difficult and uncomfortable.

So we planned. In an era without digital communication (or even fax machines) we had a telephone tree. We had a dedicated neighborhood “watch” system, traveled in pairs whenever possible, and checked on each other. We established meeting places in case of any incidents, like bombings, and, throughout, we remained vigilant.

As it turned out, the main hazard we confronted during my time in Turkey (besides water-borne stomach illness) was seismic. So, we added earthquake safety to our overall, real, yet subtle state of readiness. As a result, we maintained physical and mental resilience in the face of known and unknown threats.

No doubt, my nearly four years in Turkey played a formative role in how I live my life today. I am risk aware, risk averse, and a professional risk communicator and disaster resilience advocate. I can’t imagine a more empowering way of living.

After Turkey, I spent a dozen years in the corporate world of insurance (a natural homeland for the risk conscious) working disaster preparedness, catastrophe claims response, and billion-dollar catastrophe exposure reduction initiatives. And, after that, I had the opportunity to help create and lead our organization where I’ve dedicated the last 17 years to promotion of risk awareness, mitigation, planning, and leveraging resilience strategies to improve life for all in harm’s way.

As I joined the world last weekend as a witness to the horrors wrought by the murderous Paris terrorist attacks, I reflected on what we can do in what some predict will be our new normal. It’s clear that we may not be able to prevent future terrorist strikes. But what we can do is be aware, plan, and prepare to be a helpful part of a solution no matter what happens.

We must follow the call to arms, “If you see something, say something”. And in all settings, whether entertainment or travel or just around our hometowns, we must make contingency planning our new normal. It’s really not complicated, and with a bit of practice, it becomes second nature. For me, it comes as easily as breathing. No matter what I’m doing, I always have a plan “B”.

Sadly, as our time in Turkey came to a close, the era of optimism was ending. Terrorist bombings took place in Ankara and Athens, and threats to other military installations were on the rise. As an expectant mother, I implemented my ultimate contingency plan and left the country.

Today, we cannot and will not leave our country. And we cannot be intimidated by terrorists to stay home or be afraid. We must be resolute, and we can be resilient.

All it takes is a bit of practice.

New Federal Alliance for Safe Homes (FLASH)® Paper on Disaster Resilience, Insurance, and Technology

Understanding the Intersection of Resilience, Big Data, and the Internet of Things in the Changing Insurance Marketplace

There has been a recent explosion of data and technology, affecting every aspect of society. The resilience movement is no different. This paper examines the intersection of big data, including efforts to measure resilience and telematics, and the Internet of Things (IoT), including smart home technology.

From the 2005 initiative to score individual houses as part of the $250 million My Safe Florida Home program, to current efforts at the U.S. Resiliency Council to rank buildings for seismic performance, one thing is clear—comprehensive building rating programs are emerging alongside the call for disaster resilience in communities across the globe.

The other side of measuring resilience and big data generally is the IoT. Specifically, the smart home technology movement has the potential to create an enormous amount of data, and that data can revolutionize how we understand risk. This paper explores how smart home technology can make homes not just smarter, but safer and stronger as well.

The potential for smart home technology is limitless. A home can be transformed in a way that both optimizes the functionality of a dwelling, and provides previously unknown insights about the behavior of the homeowner to more accurately assess risk. There are crucial considerations to the success of smart home technology, and security and data privacy are essential. The status of telematics is examined, as well as how they represent a full circle back to the role of big data.

This paper provides a framework of considerations for approaching the potentially groundbreaking convergence of big data and the IoT to transform the resilience movement and the overall safety and strength of residential structures.

Click here to download or read the full paper.

Even As the Ground Shakes Near Memphis, Leaders Chose Denial Over Disaster Safety

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Photo Credit: WBIR

Last week, I used this forum to discuss the first of our six recommendations to innovate the U.S. building code system published in our new commentary, Disaster Resilience Rising Means the Time is Right. This week, I am scheduled to discuss our second recommendation:

2. Optimize property protection opportunities in model   code and standard development by balancing all of the existing values, including public health, safety, and welfare.

This is a timely discussion in light of action underway at the Memphis City Council and Shelby County Commission where it is clear that some Tennessee officials are missing the critical linkage between public policy and disaster safety.

The purpose of the International Residential Code is “to establish minimum requirements to safeguard the public safety, health and general welfare….” Unfortunately, the issue of cost is often the loudest argument against the adoption of modern building codes. But the welfare of the family, or families, during the expected lifespan of a home should be given equal weight in building code considerations.

Today, however, the upfront cost to the builder or first buyer has eclipsed the critical, long-term value of welfare.

And this is exactly the problem in Memphis and Shelby County, where city council members and county commissioners are poised to complete passage of amendments that will further weaken home bracing requirements by as much as 50 percent.

Some background: In 2014, after decades of delay, these same leaders implemented a compromise that required modern earthquake bracing for the first time. However, that compromise fell short of the model code by about 30 percent, allowing homebuilders to construct homes below the suggested levels of minimum, national life-safety codes.

Now they are moving to further reduce requirements essential for safety in not just earthquakes, but floods, and high winds. They are suggesting short-term cost savings as a justification for this eye-popping action, ignoring long-term home quality.

They are also placing unknowing families in potentially deadly jeopardy.

According to news reports, Councilman Reid Hedgepeth constructed a $750,000 home last summer, and identified the cost for seismic requirements at about $10,000, or 1.33% of the total construction cost. By his support of the new amendments, are he and his peers (including Councilman Jim Strickland) saying that a one percent savings is worth the risk that a home will collapse in an earthquake, float away in a flood, or tear apart in a windstorm?

This latest Memphis situation is another incident in a long-running back and forth between local homebuilder interests and a coalition of academics, architects, emergency managers, engineers, risk communicators, safety advocates, and scientific researchers. The coalition has gone to extraordinary lengths to work with local builders and elected officials by providing extensive, third-party studies to overcome the fears of undue cost; by bringing forth national experts with unassailable building science performance data to explain the value of the new building practices; and much more.

Even after all this sincere effort, and a 3.5 magnitude earthquake next door in Tipton County this week, local leaders are still willing to abandon the needed upgrades.

Last August, the South Napa Valley earthquake provided proof positive of phenomenal building performance driven by use of the new model codes. Sadly, Memphis and Shelby County have gone barely a year with their improved code, and soon they will again build in a way that is certain to fall short when the worst happens there.

According to the Oxford dictionary, welfare is defined as, “the health, happiness, and fortunes of a person or a group.”

With the amendments close to passage, all we are left to do is etch the names of the officials involved into the public record. That way, when the worst happens, we can recognize the path to diminished “health, happiness, and fortunes” for residents of Western Tennessee. 

Exploring Innovative Intersections of Building Codes and Resilience

Last week, we released our latest building code commentary, Disaster Resilience Rising Means the Time is Right with six recommendations for how to innovate the current U.S. building code system.

So in our next six blog posts, we are going to examine each of our recommendations, one by one, with an eye on how to take each of these ideas forward. Our first recommendation is to:

  1. “Establish a standing code and standard development process to accelerate post-catastrophe, forensic engineering insights into model codes and standards.”

In the Commentary, we highlighted different organizations that investigate post-disaster building performance. We discussed the myriad scientific and technical stakeholders in the building realm, with a focus on FEMA’s Mitigation Assessment Team (MAT)—the signature body that diagnoses building performance and failure causes after major U.S. disasters. Once we understand the MAT and similar systems, along with historic building failure findings, it becomes clear that these investigations are essential to future building performance in deadly, costly catastrophes.

Our recommendation is simple. It proposes an enhancement of the current post-disaster building “crash investigation” system by establishing a standing mechanism to accelerate incorporation of building performance findings into model building codes. The current International Code Council development process creates model building codes on three year cycles. We would like to see disaster insights incorporated into the building codes more rapidly than three years, so that minimum construction standards reflect the costly lessons learned from disaster without delay.

It is important to note that not all post-disaster insights are fashioned into codes from the top down. Often, as in Florida post-Andrew and New York post-Sandy, local and state officials update codes with ground-up disaster insights. But this means that only those affected areas benefit from those costly lessons. Why not use model codes to ensure the lessons benefit a larger population? Either way, whether through national model code development or from local amendments, prompt integration of improved building practices into building codes is an essential way to ensure such failures only happen once.

Thanks to dedicated engineers and scientists, we already do an excellent job of analyzing the successes and failures of building performance after earthquakes, hurricanes, tornadoes, and even wildfires. And the faster we integrate these costly insights into the way we build, the better off we will all be because deadly lessons learned once shouldn’t be learned twice.

We look forward to working with our partners at the International Code Council to fast track these lessons to benefit all in harm’s way.

2015 Florida Mayor’s Resilience Symposium: Local Leaders Rising to Meet the Wicked Problem of Resilience

frDuring the summer of 2012, I delivered a workshop on disaster mitigation as part of the Florida League of Mayors/League of Cities Annual Conference. I always reflect after a speaking engagement, and while I perceived that the audience was interested, I wasn’t sure I generated “edge of the seat” engagement. Understandably, Mayors are constantly balancing a long list of important priorities, and presenters just like me are always competing for their attention.

Fast forward to the summer of 2014 when I spoke again at the same conference. The audience was not only engaged, but they were on their feet. Mayor Ashton Hayward of Pensacola told us about wind mitigation retrofit programs. Mayor Sam Ferreri, an architect by profession, detailed flood mitigation infrastructure projects in his Palm Beach County community of Greenacres. All present joined the discussion of sea level rise impacts and the bipartisan South Florida Climate Action Pledge.

So what changed from 2012 to 2014? Clearly, resilience had “arrived”. Indeed, it had moved to the top of the long list of mayoral “to do’s”.

To keep the momentum going following the 2014 conference, we forged an official partnership with the Florida League of Mayors to advance our shared commitment to resilience. During May of this year, we convened the first Florida Mayors Resilience Symposium where we connected our groups and delivered a day-long program of information on disaster and climate resiliency from all angles.

In my talk, I outlined the essential elements for strong, safe, and resilient communities. Namely: strong, well-enforced codes and standards; consumers and leaders who understand, value, and demand stronger, safer buildings; higher education that includes building codes and mitigation; incentives (insurance, real estate, and tax); innovators in all sectors; and research—building, social science, and more.

I shared my conviction formed from more than 17 years in this movement that Mayors hold a powerful key. They can make the case for policies that prepare their constituents for the future. They can open (or close) the doors to adoption of modern, model building codes, and the resources necessary for enforcement of same. They can give voice to resilience as a top priority in their communities because, like politics, all disasters are local.

Federal and state governments can provide resources to communities to increase resilience beforehand, and they certainly provide resources for recovery after the fact. But the communities that are truly resilient take ownership and make it a priority to put all the pieces together ahead of time in a way that is unique to its culture, history, and values.

That is why mayors are the MVPs on the team for climate and disaster resilience.

We saw evidence of this during Ft. Myers’ Mayor Randall Henderson’s symposium presentation. He shared their waterside development plan that incorporated flood maps, evacuation zone maps, and more. Clearly, their planning incorporated insights from our friends at NOAA.

We also heard a passionate call to action from former county commissioner/now Florida State Representative Kristin Jacobs who riveted the gathering with her clarity on sea level rise and linkage between disaster and climate resilience.

This groundswell of local leadership, along with impressive initiatives to measure and quantify resilience driven by federal resources, is creating excitement and commitment that we need to advance our shared cause. However, we still need all sectors to commit and participate.

Joe Tankersley of Unique Visions, a futurist, former Walt Disney Imagineer, and member of our board of directors led the closing dialogue at the symposium and introduced resilience as a “wicked problem” requiring foresight and strategic decisions. The term “wicked problem” was popularized in the 1973 article Dilemmas in a General Theory of Planning by Horst Rittel and Melvin Webber, and it “refers to a complex problem for which there is no simple method of solution.” [Financial Times http://www.ft.com/home/us]

We agree with Joe. There is no better term when discussing the issue of resilience, and we need continue to create innovative, multi-discipline solutions to achieve our desired goals. So as we expand our partnership with the Florida League of Mayors to mayors across the nation, we will continue to listen to local challenges and needs. We will develop information and tools to empower local leaders. And we will craft innovative solutions to disaster-safety barriers.

When we do this, we will continue our trek down this path to a world that not only survives disasters, but bounces back better than before.

A Multi-hazard World Means Buildings Must Multitask

5-18-15 Matthew Wall for LCH Blog

When we think of traditional Texas perils, high wind, hail, hurricanes and wildfires are top of mind. But, as Texas has gone from one earthquake “felt” in 100 years to more than 70 in the last ten, awareness is shifting to include seismic events too.

In fact, a recent USGS report identifies 17 areas within eight states with increased rates of induced seismicity.

That’s why we asked Dr. Michael Blanpied of the U.S. Geological Survey (USGS) to join us for our March 31 Texas State Collaborative (TSC) meeting in Austin where he very capably addressed the issue of “potentially induced seismicity”, and seismic activity in general.

Dr. Blanpied explained how USGS creates and updates seismic hazard maps every six years. This is essential information as seismic design ratings used for building codes are based on these maps. Through the 2008 hazard map update, earthquakes caused by industrial practices were removed from the analysis if certain conditions were met. This eliminated most earthquakes associated with mining, oil and gas production, and fluid injection. This was deemed to be the appropriate approach for designing long-term building codes, so now USGS is developing models to forecast the extent of hazardous ground shaking in the areas of recorded, significant, increased seismic activity.

A final hazard model is scheduled for release at the end of 2015.

We had a vivid reminder of the relevance of Dr. Blanpied’s presentation on May 7 when a 4.0 magnitude earthquake occurred 30 miles southwest of Dallas in Johnson County. In the aftermath of this earthquake, the Texas Railroad Commission required the operators of nearby disposal wells to perform testing regarding the effect of wastewater injection into subsurface rock formations. Thankfully, the earthquake caused no injuries, but it did cause minor damage to the foundation of two mobile homes.

And Texas isn’t the only state to experience increased seismicity. The Oklahoma Geologic Survey identified 5,415 earthquakes in 2014, and this tally omits many smaller earthquakes. The Central U.S. has seen a hundred-fold increase in earthquakes to the extent that Oklahoma now exceeds California in earthquake activity. Yes, you read that right.

This issue is driving complex scientific and social questions, especially as credible studies have now linked seismic activity to wastewater injection. However, our focus is not on causation, but whether or not the built environment is prepared regardless of causation.

Our TSC initiative is dedicated to helping Texas address shortcomings in the existing building code system, so do we now add earthquake to the mix? If so, where do we begin?

We are confronting a compounding natural hazard problem, but we cannot take our focus off the traditional perils either. The same evening of the 4.0 magnitude earthquake on May 7 in North Texas, at least two confirmed tornadoes touched down with severe weather continuing into the weekend.

This example represents a growing challenge facing disaster resilience advocates across the globe: what is the ideal mix of building science to address earthquake, high wind, and hail too?

The issue came up last year during our public awareness work with the Virginia Department of Emergency Management. Like Texas, Virginia has a coastline vulnerable to hurricanes, and residents have experienced deadly high-wind events, including tornadoes and the 2012 Derecho. In 2011, they experienced a 5.8 magnitude earthquake in Mineral that is considered the “most widely felt earthquake in U.S. history”. Even so, high wind is still the most common concern. That’s why we worked to identify a “two-for-one” building science solution to drive our messaging.

This video is the result of our effort and highlights what families can do to mitigate against both high wind and earthquakes. It is focused on one concept—a continuous load path, or a well-connected home where the roof ties to walls and walls tie to the foundation. The building principle is not new, but talking about it for high wind and seismic safety in the same conversation is atypical.

Texas and Virginia share a similar challenges regarding the need for integrated hazard mitigation solutions, and they are not alone. With or without induced seismicity, earthquakes can occur nearly anywhere. The same goes for high wind.

This uncertainty increases our resolve to find solutions that work for every location. We must build in a way that adequately addresses risks, even when they overlap. Delivering on multi-hazard mitigation solutions will challenge the disaster-resilience community, but we have the right team in place.

Let’s give families options that fit their reality even if it’s complicated.

The Only Thing Worse Than No Mitigation is the Wrong Mitigation

LCH Blog Photo

After decades of effort, the marketplace for tornado safe rooms and shelters is finally rising. Consider that more than 3,000 tornado shelter permits have been issued in the City of Moore, Oklahoma since the March 25 tornado outbreak, and officials project that 7,800 Moore homes (40%) now have the essential safety feature.

Success here can be traced to relentless commitment to perfecting the building science by visionaries like FLASH Leadership Partner Dr. Ernst Kiesling and the FEMA Building Science team; strategic messaging by our many partners including the NSSA; and cost/benefit studies by noted economists like Dr. Kevin Simmons of Austin College.

The progress is significant, but enter the next challenge. Safe rooms aren’t as prevalent as they should be throughout all vulnerable areas yet, and not all tornado safe rooms are created equal.

So now that the market is responding, we must reemphasize the message that safe rooms and shelters should be constructed or fabricated to the most modern, stringent guidance or standards of either FEMA P-320, P-361 or ICC/NSSA 500. A nonconforming, poorly constructed safe room can do more harm than good by creating a false sense of security and putting families at risk.

For this reason, we took the opportunity at the 2015 NAHB International Builders Show “Home Safe Home Showcase” with our Legacy Partners FEMA and Portland Cement Association (PCA) to ask the questions that families want answered. The video series provides an overview of five types of safe rooms that can be built during new construction or added to an existing structure above-ground, below-ground, inside the home, outside in the garage, or in the yard.

Builders at the show were pleasantly surprised to learn that most types of safe rooms can be installed and completed in a day with the average cost for an 8-by-8-foot room from $8,000 to $9,500. Each offers different advantages, but all—when built right—provide the best available life safety protection against tornadoes. And it is essential that we point out the need to use a tested door.

One family knows firsthand the value of a safe room. Kevin and Sarabeth Harrison survived the deadly April 27, 2011 tornado that descended upon Athens, Alabama, by taking refuge in their concrete-block safe room with their two young children. The Harrisons have since moved to another home, installed another type of safe room, and have had to take shelter in that safe room during a tornado warning. We captured their inspirational story in our A Tale of Two Homes – Tornado, and it went viral, all the way to the National Building Museum “Designing for Disaster” exhibit.

Since then, the myth that there is nothing you can do to protect against a tornado has been under siege by accurate, life-saving information that a safe room is the right place to weather a tornado.

As stories of disaster survival often do, the Harrison video helps people understand that they can survive. Our new video series will help families understand exactly how to do it.

We Can Build Better in Advance of Tornadoes

In light of last night’s deadly tornadoes in Illinois, I am raising (again) the issue of building in tornado zones using the new, groundbreaking construction philosophy that emerged after the catastrophic Tuscaloosa, Joplin and Moore outbreaks from recent years. The engineering case is strong, and last week Dr. Kevin Simmons, an Austin College economist, added to the economic case as well – http://bit.ly/1auWHdu.

Clearly, it is time to spread the word to leaders that by adding $1 per square foot to the cost of construction and incorporating tornado safe rooms to homes in high-wind zones, we can forever alter the deadly pattern of death and destruction that follow the annual, typical tornado outbreaks that will continue.

Below are excerpts from our May 2013 paper, “Building Codes: The Foundation for Resilience” that describe the engineering breakthrough.

For more than three years, the American Society of Civil Engineers (ASCE), Federal Emergency Management Agency (FEMA) building science engineers, and leading academic researchers have called for a new way of building to meet the challenge of saving lives while also preserving property in the face of tornado outbreaks. Their work, published as the Dual-Objective-Based Tornado Design Philosophy, is landmark in that it defies traditional assertions that “there is nothing you can affordably build to withstand tornadoes.”[1]

The research-informed effort comes in response to field investigations that documented a pattern of disproportionate structure collapse in tornado outbreaks. They point out how even small design changes can make a difference, and they have developed guidelines to estimate the tornado-induced loads. This will provide reasonable targets for designers to use in their future work. Homes built to these newer, research-informed guidelines will have the advantage of better wall bracing, improved roof tie-downs and overall stronger connections.

According to Dr. David O. Prevatt, Associate Professor of the University of Florida, Department of Civil and Coastal Engineering, “If we can put a man on the moon, we can keep a roof on a house, and our research demonstrates it is possible to design and build houses that protect people and structures from deadly winds. Techniques developed and implemented in Florida that have reduced hurricane losses can be applied and used in houses to also reduce tornado losses.”

This novel new approach is buoyed by the finding by the National Climatic Data Center (NCDC) that even if a tornado is EF-4 or EF-5, 95 percent of the damage generated occurs at EF-3 and below. What this means is that the enhanced practices can bring material increases in home strength. Moreover, since 90 percent of all tornadoes never exceed EF-2 with winds of up to 135 mph, wind-resistant building practices like those included in the code can save lives and dramatically improve building performance in nearly every tornado event.

We believe that this is possibly one of the most important breakthroughs in high wind design during the past two decades as it offers an affordable innovation that can potentially improve life safety and economic well-being for millions of residents throughout the U.S.

Homes are a long-term investment. Eighty percent of our homes are more than 20 years old, and most of them will be around for at least another 30 years. Thus, it’s important not only for individual families to make careful choices now as they rebuild, but each community must acknowledge its responsibility to rebuild in a resilient way.

In January of 2015, during the International Builders Show, we analyzed and released updated NOAA Storm Prediction Center data showing that nearly 90% of U.S. counties experience tornado watches. This information underscores the point that the impact of building differently is not just beneficial to those who are directly hit by tornadoes. Having a stronger home and a safe room will bring beneficial peace of mind to all in harm’s way as they hunker down, worry, and wonder if their town will be next.

 [1] Van de Lindt, John W., et al. 2013. “Dual-Objective-Based Tornado Design Philosophy.” Available: http://ascelibrary.org/doi/abs/10.1061/%28ASCE%29ST.1943-541X.0000622

The Latest Addition to Our Resilience Heroes Ranks: Max Mayfield—battle-tested weather-safety warrior, and 2015 Weatherperson of the Year

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I thought that writing a post about Max Mayfield would be straightforward because I’ve had the privilege of working with him as a FLASH Leadership Partner for more than 15 years. But in the course of preparing to celebrate him as 2015 National Weatherperson of the Year, I realized that there is so much to say about Max that it is difficult in a short narrative like this.

A Tweet about him might go something like this:

Max Mayfield. Jimmy Stewart/John Wayne mash-up. Kind, principled, yet unwavering. Soft spoken lifesaver of millions. #proven

That’s the short version. Let me also add what is indisputably in the record.

Max is a model husband, father, grandfather, and scientist. During his seven years as National Hurricane Center (NHC) Director, he saved millions of lives by combining his caring, trusted voice with excellent forecasting. His leadership helped guide those in harm’s way, especially during the unprecedented 2004 and 2005 hurricane seasons with dangerous and devastating hurricanes like Charley and Katrina. Think lighthouse in a storm. That is Max.

He is revered by his friends and colleagues as a kind, consummate professional, generous mentor, and steadfast advocate for those in the meteorology profession, as well as the profession itself. Many lined up to provide tributes for his recognition as the 2015 National Weatherperson of the Year, including leaders like Former Governor Jeb Bush who worked closely with Max throughout those tough seasons and Governor Mary Fallin from his home state of Oklahoma.

You can view a video highlight reel from the evening here where former CNN Miami Bureau Chief John Zarrella characterized Max’s legacy in modern terms, “How many of you have a Jeopardy question about you? How many have your own App?” (He is now a Hurricane Specialist at WPLG-10 Miami and they have an app called the “Max Tracker”. It has nearly 98,000 downloads. Impressive!)

Here’s how he’s made a difference in the disaster-safety and resilience movement worldwide.

Max was the first NHC Director to formally join us in 2004 to support our cause of protecting families and homes through more resilient building codes and practices. His trusted voice was a game changer for us. He went beyond his traditional role of predicting hurricanes, and used his high profile to advance the idea that property protection isn’t the sole responsibility of government or insurers. He helped leaders and families understand that they can and should make decisions to achieve safety and protect homes simultaneously.

He has supported many of our most important projects, including the Blueprint for Safety, Tale of Two Homes: Hurricane Charley, our Disney experience StormStruck: A Tale of Two Homes, and our own weather app FLASH Wx Alerts. He contributes to our policy forums and annual conferences; has co-published with us on topics like flood safety and much, much more. His presence injects credibility and draws high-value support for the cause.

I am sure you can see why we have selected Max Mayfield as the 2015 National Weatherperson of the Year. He was the clear choice, and can now add our recognition to a list of dozens, including ABC Television Network’s “Person of the Week”; Government Communicator of the Year by the National Association of Government Communicators (NAGC); Presidential Rank Award for Meritorious Service and countless more listed here.

So Max, we look forward to continuing our work with you as we advocate for storm safety and structure resiliency—a cause for which you sounded one of the earliest and loudest trumpets. Meanwhile, please accept our heartfelt congratulations and know that we are #evergrateful.

Making the Link: Stronger Flood Building Standards Required for Federal Funds

On January 30, 2015, the President took a major step to increasing the flood resilience in this country by establishing a Federal Flood Risk Management Standard, which ties federal dollars to stronger flood construction standards. The concept is simple: if federal funds are spent, they should be invested in structures built to last and withstand flooding.

FEMA reports that approximately 85% of disaster declarations are due to flooding, and according to the White House, between 1980 and 2013, the U.S. incurred in excess of $260 billion in flood-related damages.

And the costs are increasing. Congressional hearing testimony by Chad Berginnis, Executive Director of the Association of State Floodplain Managers, cited that flood losses have increased to average $10 billion per year.

But what parts of the country are at risk? Coastal areas seem to be the obvious answer. And more than 50 percent of Americans live or work in coastal counties.

But it’s not just coastal areas that should be flood ready and flood smart. Flooding affects the entire country.

While the Federal government insures structures for flood risk, some portion of damage incurred during flood events is not covered by insurance, and is then passed onto taxpayers. According to Congressional hearing testimony, insurance coverage from natural disaster losses is typically less than 20 percent of the total loss, and since 1983, the U.S. has spent nearly $1 trillion dollars on disaster recovery and rebuilding.

So what does this new flood standard require?

The standard requires the elevation of new buildings, roads, and other infrastructure, in and around floodplains, that are built or substantially repaired with Federal funding.

There are several ways to determine the required elevation: (1) build using “a climate-informed science approach that uses the best-available, actionable hydrologic and hydraulic data and methods that integrate current and future changes in flooding based on climate science”; (2) elevate by adding 2 feet to the base flood elevation for non-critical structures or 3 feet for critical structures; or (3) construct to the 500-year flood elevation.

Increasing freeboard, or the elevation of a structure above the base flood elevation, can result in drastic savings in the form of lessening property damage, as well as insurance discounts. The 2008 Supplement to the 2006 Evaluation of the National Flood Insurance Program’s Building Standards validated the 2006 publication’s general hypothesis of freeboard’s benefits to homeowners and communities. This report provides information regarding NFIP premiums and construction costs as they correlate to different amounts of freeboard.

Dedicated professionals in Federal agencies have been working together over the past year to develop these standards to increase our country’s resilience to flood-related disaster.

Leadership in mitigation is when people champion the cause of stopping the devastation and destruction that so many have experienced from countless disasters. Powerful voices and action are vital, because despite the many scientific advances in meteorological prediction and building science that have taught us repeatedly that we can reduce property damage by how we build, there is a phenomena of cognitive dissonance (as explained well by our friend Margaret Davidson) in which many homeowners still say, “it won’t happen to me, so I don’t need to take action”.

This specific act of leadership will make the link between money to recover, to more resilient construction that may in turn not need future recovery funds. This is a big step on the path to resilience.

We applaud the President for his leadership on this critical issue.

To learn more about the new federal flood standard and implementation guidelines (currently available for public comment), visit: whitehouse.gov.