New Podcast: Hurricane Andrew – A “Boots on the Ground” Story

Thirty years ago this week, I was busy planning to travel as part of an insurance catastrophe response team. We were trained and ready to go, but I never expected my deployment to become an 18-month assignment to South Florida.

 I wasn’t alone. Few were truly ready for the enormity of Hurricane Andrew and the Category Five winds that caused total devastation to nearly 50,000 homes and damage to 108,000 more. The deadly storm disrupted and redirected life for so many. For my part, it forever established my passion for helping people survive and become resilient in the face of disasters by building our homes right the first time.

Please join me and John Zarrella, former CNN correspondent, as we reflect on Hurricane Andrew that struck on August 24, 1992. It’s been thirty years. What was it like on the ground? What has changed? Are we stronger today? What is the unfinished business of our movement?

 

 


Thirty years ago, Andrew roared ashore after decades of low hurricane activity leaving South Florida residents unprepared and in shock as they coped with the devastating effects. The storm killed and injured many and caused damage to thousands of homes and businesses. Hurricane Andrew revealed weaknesses in critical community functions and inspired modernization of how we prepare for and respond to disasters from nearly all aspects, including communications, emergency management, insurance, telecommunications, utility provision, weather forecasting technology, and more.

One of the most significant impacts is how it caused us to rethink how we build our homes in the face of hurricanes. Today, we emphasize better building codes with standards derived from enhanced engineering research. We strive for more consistent code enforcement. These two goals caused the genesis of our organization, Federal Alliance for Safe Homes, Inc. (FLASH), with the mission of strengthening homes and safeguarding families from disasters of all kinds.

Much has changed and improved in the last 30 years, especially technology and tools, but critical work remains. Enjoy this discussion with two veterans of one of the costliest natural disasters in U.S. history and learn how you can join us to ensure we’re ready for the inevitable storms ahead.

Topics Include:

  • John’s background in news and personal Hurricane Andrew experience as a lifelong resident of Miami (2:39)
  • Leslie’s role and Hurricane Andrew experience as part of the insurance industry catastrophe response (6:07)
  • Theater of Operations – Conditions on the Ground (7:23)
    • Reporting Challenges: difficulties delivering coverage from the field (7:47)
    • Adjusting Thousands of Insurance Claims: what’s different today (12:24)
    • Lessons Learned: emergency management system (25:45)
    • FLASH Creation: building code advocates (30:06)
    • Communication Technology: then and now, barriers and solutions (32:43)
    • Track Forecasting: the ability to know what to expect (35:24)
  • What is the “Unfinished” Business of the Disaster Safety Movement (37:25)
    • Lessons learned post-disaster (38:00)
    • Building codes (38:14)
    • Public acceptance (40:37)

I hope you enjoy this podcast episode and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

John Zarrella

Leslie Chapman-Henderson

Federal Alliance for Safe Homes (FLASH)

#HurricaneStrong

Homeowner’s Insurance Guide

InspectToProtect.org

FEMA Building Codes Strategy

Tale of Two Homes

Buyer’s Guide to Resilient Homes

New Podcast: Wildfire: From Little Embers to Big Flames

With more than $40 billion in insured losses due to wildfire in just the past three years, understanding wildfire threats to homes and families is vital. This episode offers an in-depth conversation about the continuing toll of wildfire losses across the United States, making it clear that there is STILL more to do. You can do your part by participating in the National Fire Protection Association’s (NFPA) Wildfire Community Preparedness Day, this Saturday, May 1.

Thanks to the generous support from National Wildfire Preparedness Day sponsor State Farm, 150 communities received project funding awards to support activities aimed at reducing potential loss of life, property, and natural resources to wildfire.

Michele Steinberg

Please join me and my guest Michele Steinberg, Wildfire Division Director with the National Fire Protection Association (NFPA). We discuss the new Outthink Wildfire Initiative, wildfire mitigation, defensible space, and the importance of wildfire prevention.

Topics:

  • Vis-a-vis Nature: How and where to build before paying for development and disasters (3:20)
  • Firewise: Dependent on Forest Service grants, now partners for preparedness campaign (5:20)
  • Typical Wildfires: What does and doesn’t make wildfire a risk? (7:09)
  • Embers Ignite: Dry leaves that accumulate and pile up in corners and gutters do damage (9:10)
  • Wildfire Mitigation: Protect your home before because nobody will be there with a hose (10:50)
  • Effective Measures: Make sure home envelope and exterior is ignition resistant (12:25)
  • What’s fuel?: Pine needles, leaves, trees, and homes – no fuel means no fire (16:46)
  • First Saturday in May: Wildfire Community Prep Day to spread awareness, reduce risk (22:46)
  • Outthink Wildfire Initiative: Wildfires are going to happen and will not be extinguished (24:51)
  • Mitigate Risk/Retrofit: Use and enforce sensible building codes and land use standards (29:37)
  • House/Structure Fire vs. Wildfire: 37% of fire responders are trained, only ⅔ have PPE (34:17)

I hope you enjoy this podcast episode and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

Michele Steinberg on LinkedIn

National Fire Protection Association (NFPA)

NFPA Firewise Program

Wildfire Community Prep Day

Outthink Wildfire Initiative

Healthy Forest Restoration Act

FEMA

Insurance Institute for Business and Home Safety

Leslie Chapman-Henderson

Federal Alliance for Safe Homes (FLASH)

FLASH Videos

National Disaster Resilience Conference

Just in case you missed our previous Strong Homes, Safe Families! episodes:

  1. #HurricaneStrong and the 2020 Season feat. National Hurricane Center Director Ken Graham
  2. The Scoop on Hurricane Shutters feat. Tim Robinson, Managing Partner of Global Protection Products and President of the International Hurricane Protection Association
  3. Skills + Supplies Today = Safety and Survival Tomorrow feat. Sean Reilly, District Manager for Lowe’s along North and South Carolina coast-between Myrtle Beach and Morehead City
  4. #HurricaneStrong Home Hacks that Save Time and Money feat. Bill Ferimer, Lowe’s Store Manager in Wilmington, North Carolina
  5. Have an Insurance Checkup and Make Your Policy #HurricaneStrong feat. Amanda Chase, State Farm Insurance Agent in Winter Park, Florida
  6. Take Steps Today for a Smooth Hurricane Claim Process Tomorrow feat. Elizabeth Gulick, VP of Claims Operations for USAA
  7. Dr. Anne Cope on Science That Makes Us #HurricaneStrong feat. Anne Cope, Ph.D., PE, Chief Engineer at the Insurance Institute for Business and Home Safety (IBHS)
  8. Ready, Set, ShakeOut! Feat. Mark Benthien, Director of Communication, Education, and Outreach at the Southern California Earthquake Center (SCEC)
  9. Ending the Season #HurricaneStrong, a Conversation with Dr. Rick Knabb, On-Air Hurricane Expert and Tropical Program Manager for The Weather Channel
  10. Building Codes Save Study with FEMA’s Ed LaatschDirector – Safety, Planning, and Building Science Division of the Federal Insurance and Mitigation Administration (FIMA), Risk Management Directorate – Federal Emergency Management Agency (FEMA)
  11. Top Ten Tips for Disaster Safety in 2021 feat. Leslie Chapman-Henderson, President and CEO, Federal Alliance for Safe Homes (FLASH)
  12. FEMA’s Amanda Siok on How Building Codes and Planning Can Create a Resilient Alaska, feat. Amanda Siok, Earthquake, Tsunami, and Volcano Program Manager for FEMA Region X in Seattle
  13. WX Apps, Space Gadgets, and Tech Talk, feat. Mark Taylor, Head of Business Development and Strategic Partnerships, MyRadar 
  14. #TornadoStrong-How One Decision Saved a Family, feat. Kevin & Sarabeth Harrison FLASH Leadership Partners & Tornado Survivors

New Podcast: FEMA’s Amanda Siok on How Building Codes and Planning Can Create a Resilient Alaska

Amanda Siok

This episode offers a dive into Alaska’s earthquake history, building code progress, resilience strategies, and much more with self-described rock nerd, Amanda Siok. Amanda is the Earthquake, Tsunami, and Volcano Program Manager for FEMA Region X in Seattle. Her perspectives on disaster safety through strong buildings and best practices offer a fresh take on our shared goals to create disaster-resilient communities.

Topics Include:

  • About Amanda (00:35)
  • Geology: Science behind what creates and collapses beautiful areas and structures (1:31)
  • Natural Hazards: Work with communities, tribes, and governments to understand vulnerability (3:10)
  • Conditions: Logistical access issues in Alaska make it challenging to adapt, meet needs (4:53)
  • Earthquakes, Tsunamis, Volcanoes: Natural disasters/hazards shaped Alaska’s history (8:10)
  • 1964 vs. 2018 Alaskan Earthquakes: Differences in magnitude, duration, and destruction (9:49)
  • Building Codes: Recipe for resilient construction, visual evidence to build it right the first time (13:30)
  • BRIC: FEMA encourages jurisdictions to adopt, implement, and enforce building codes (17:42)
  • Public/Private Partnerships: Communities come together to advance disaster resilience (22:06)

I hope you enjoy this podcast episode, and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

FEMA Region X

Building Resilient Infrastructure and Communities (BRIC) Grant Program

Shaking of Atwood Building, M7.0 November 30, 2018 (Anchorage Earthquake)

Structural Engineering Association of Alaska (SEAAK)

Ready Business – QuakeSmart Toolkit 

Alaska Professional Design Council (APDC)

Alaska Seismic Hazards Safety Commission

Geotechnical Advisory Commission

Leslie Chapman-Henderson

Federal Alliance for Safe Homes (FLASH)

Just in case you missed our previous Strong Homes, Safe Families! episodes:

  1. #HurricaneStrong and the 2020 Season feat. National Hurricane Center Director Ken Graham
  2. The Scoop on Hurricane Shutters feat. Tim Robinson, Managing Partner of Global Protection Products and President of the International Hurricane Protection Association
  3. Skills + Supplies Today = Safety and Survival Tomorrow feat. Sean Reilly, District Manager for Lowe’s along North and South Carolina coast-between Myrtle Beach and Morehead City
  4. #HurricaneStrong Home Hacks that Save Time and Money feat. Bill Ferimer, Lowe’s Store Manager in Wilmington, North Carolina
  5. Have an Insurance Checkup and Make Your Policy #HurricaneStrong feat. Amanda Chase, State Farm Insurance Agent in Winter Park, Florida
  6. Take Steps Today for a Smooth Hurricane Claim Process Tomorrow feat. Elizabeth Gulick, VP of Claims Operations for USAA
  7. Dr. Anne Cope on Science That Makes Us #HurricaneStrong feat. Anne Cope, Ph.D., PE, Chief Engineer at the Insurance Institute for Business and Home Safety (IBHS)
  8. Ready, Set, ShakeOut! Feat. Mark Benthien, Director of Communication, Education, and Outreach at the Southern California Earthquake Center (SCEC)
  9. Ending the Season #HurricaneStrong, a Conversation with Dr. Rick Knabb, On-Air Hurricane Expert and Tropical Program Manager for The Weather Channel
  10. Building Codes Save Study with FEMA’s Ed Laatsch, Director – Safety, Planning, and Building Science Division of the Federal Insurance and Mitigation Administration (FIMA), Risk Management Directorate – Federal Emergency Management Agency (FEMA)
  11. Top Ten Tips for Disaster Safety in 2021 feat. Leslie Chapman-Henderson, President and CEO, Federal Alliance for Safe Homes (FLASH)

New Podcast: Top Ten Tips for Disaster Safety in 2021

For our latest podcast, we turned the tables. John Zarrella, JZ Media, former CNN Correspondent, and one of our valued board advisors hosted me to talk about our top ten affordable, simple, do-it-yourself (DIY) ways to strengthen your home as the new year begins. I hope you find these useful and be on the lookout as John will be back with us to guest host again soon.

Topics Include:

  • About Leslie (1:53)
  • Know your risk (usually flooding) by identifying disaster history in your community (8:24)
  • Earthquake: Fire following shaking, turn on/off gas valve by buying affordable wrench (9:45)
  • Flood: Wherever it rains, it can flood; buying flood insurance policy early is essential (12:39)
  • Hurricane: Make soffit covers tight, well-installed, and reinforced using caulking/sealant (16:32)
  • Tornado: Build or buy an affordable safe room or shelter for near-absolute protection (22:05)
  • Wildfire: Create defensible space around your home by clearing out/getting rid of debris (25:06)
  • Wildfire/Flood: Clean gutters to move water using safe, easy to use, affordable tools (28:44)
  • Fire: Create, document, digitally store, and update home inventory to file an insurance claim (31:05)
  • Blizzard: Use inexpensive foam, dome, and drip insulation to prevent pipes from freezing (29:23)
  • Building Code Data: Identify building codes to know how your home will perform in perils (34:26)

I hope you enjoy this podcast episode and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

Top Ten Tips for Disaster Safety in 2021
The National Flood Insurance Program: FloodSmart
Strengthen Your Soffits
No Code. No Confidence. – Insepct2Protect.org
Leslie Chapman-Henderson
Federal Alliance for Safe Homes (FLASH)
#HurricaneStrong 
FLASH Videos

Just in case you missed our previous Strong Homes, Safe Families! episodes:

  1. #HurricaneStrong and the 2020 Season feat. National Hurricane Center Director Ken Graham
  2. The Scoop on Hurricane Shutters feat. Tim Robinson, Managing Partner of Global Protection Products and President of the International Hurricane Protection Association
  3. Skills + Supplies Today = Safety and Survival Tomorrow feat. Sean Reilly, District Manager for Lowe’s along North and South Carolina coast-between Myrtle Beach and Morehead City
  4. #HurricaneStrong Home Hacks that Save Time and Money feat. Bill Ferimer, Lowe’s Store Manager in Wilmington, North Carolina
  5. Have an Insurance Checkup and Make Your Policy #HurricaneStrong feat. Amanda Chase, State Farm Insurance Agent in Winter Park, Florida
  6. Take Steps Today for a Smooth Hurricane Claim Process Tomorrow feat. Elizabeth Gulick, VP of Claims Operations for USAA
  7. Dr. Anne Cope on Science That Makes Us #HurricaneStrong feat. Anne Cope, Ph.D., PE, Chief Engineer at the Insurance Institute for Business and Home Safety (IBHS)
  8. Ready, Set, ShakeOut! Feat. Mark Benthien, Director of Communication, Education, and Outreach at the Southern California Earthquake Center (SCEC)
  9. Ending the Season #HurricaneStrong, a Conversation with Dr. Rick Knabb, On-Air Hurricane Expert and Tropical Program Manager for The Weather Channel
  10. Building Codes Save Study with FEMA’s Ed Laatsch, Director – Safety, Planning, and Building Science Division of the Federal Insurance and Mitigation Administration (FIMA), Risk Management Directorate – Federal Emergency Management Agency (FEMA)

New Podcast: Building Codes Save Study with FEMA’s Ed Laatsch

We often say that building codes are the foundation for resilience, and today’s new podcast reinforces that message.

This week’s Strong Homes, Safe Families! guest is Edward (Ed) M. Laatsch, Director – Safety, Planning, and Building Science Division of the Federal Insurance and Mitigation Administration (FIMA), Risk Management Directorate – Federal Emergency Management Agency (FEMA).

Ed Laatsch, FEMA

Ed is a FLASH Founding and Legacy Partner, one of the nation’s leading experts on building science, and a true champion for resilience.

During this interview, we talk about the who, what, when, and why of the brand new Building Codes Save: A Nationwide Study of Loss Prevention.

Topics Include:

  • Ed’s Background (1:02)
  • Mission: Support and develop disaster-resistant building codes to make the world safer (3:40)
  • The Study: Topline Description (5:26)
  • Flood, Wind, and Earthquake Perils: Adopt and enforce building codes across the nation (5:58)
  • Improved Building Codes: Benefits of Adoption and Enforcement (6:24)
  • At-Risk Areas: By avoiding losses with improved building codes, what has been gained? (6:49)
  • Community Case Studies: 18-million parcels viewed to mitigate disaster threats (7:11)
  • Resource Challenges: Building codes developed/regulated at the state, not federal level (9:23)
  • Prioritize: Before disaster strikes, make difficult decisions (10:59)
  • Underserved Communities: Disproportionate harm, disadvantaged ln high-risk areas (13:14)
  • Barriers: Building, repair, and costs to comply with improved building codes (15:23)
  • Storytelling: Make people aware of building codes, encourage others to take action (19:59)

I hope you enjoy this podcast episode, bonus content, and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

Just in case you missed our previous Strong Homes, Safe Families! episodes:

  1. #HurricaneStrong and the 2020 Season feat. National Hurricane Center Director Ken Graham
  2. The Scoop on Hurricane Shutters feat. Tim Robinson, Managing Partner of Global Protection Products and President of the International Hurricane Protection Association
  3. Skills + Supplies Today = Safety and Survival Tomorrow feat. Sean Reilly, District Manager for Lowe’s along North and South Carolina coast-between Myrtle Beach and Morehead City
  4. #HurricaneStrong Home Hacks that Save Time and Money feat. Bill Ferimer, Lowe’s Store Manager in Wilmington, North Carolina
  5. Have an Insurance Checkup and Make Your Policy #HurricaneStrong feat. Amanda Chase, State Farm Insurance Agent in Winter Park, Florida
  6. Take Steps Today for a Smooth Hurricane Claim Process Tomorrow feat. Elizabeth Gulick, VP of Claims Operations for USAA
  7. Dr. Anne Cope on Science That Makes Us #HurricaneStrong feat. Anne Cope, Ph.D., PE, Chief Engineer at the Insurance Institute for Business and Home Safety (IBHS)
  8. Ready, Set, ShakeOut! Feat. Mark Benthien, Director of Communication, Education, and Outreach at the Southern California Earthquake Center (SCEC)
  9. Ending the Season #HurricaneStrong, a Conversation with Dr. Rick Knabb, On-Air Hurricane Expert and Tropical Program Manager for The Weather Channel

Louisiana Leaders Weaken Flood Protection, Placing Cost on Homeowners and Taxpayers Alike

istock_000021502009_doubleI was honored to serve on the Louisiana Uniform Building Code Task Force that led to creation of the first statewide residential building code more than ten years ago. And, along with our many partners, we support state leaders and the Louisiana State Uniform Construction Code Council (LSUCCC) for creating a system to foster adoption and enforcement of current building codes to ensure the safety and welfare of the citizens of Louisiana.

Unfortunately, it appears that the LSUCCC is on the cusp of a policy decision today that will undermine the effectiveness of that very system created in the wake of Hurricane Katrina. The LSUCCC is one vote away from adopting the 2015 International Residential Code (IRC), amended to remove the minimum one foot of elevated space (or freeboard) in special flood hazard areas. As you might imagine, the state famous as “Bayou Country” has an abundance of low-lying, special flood hazard areas.

Freeboard is the term handed down from nautical engineering where it describes the distance between the deck of a ship and the waterline. The higher the freeboard, the more protected the vessel is from taking on water. The same applies to buildings and homes. Freeboard provides a critical measure of safety and financial protection through extra height in elevation to keep floodwaters shy of the doorstep and out of a home.

Keeping just a few inches of water away is beneficial as it can prevent thousands of dollars of damage to floor finishes, electrical wiring, contents, and more. Two inches of water typically causes $21,000 in damage, and four inches will cost an average of $29,650.

The economic benefit of freeboard is proven, and was demonstrated during the East Baton Rouge flooding in August of this year. According to HUD data, approximately 24,000 of the substantially-damaged homes in that event experienced water less than one foot. This means that the one-foot freeboard requirement would have spared those families and prevented the catastrophic financial losses, disruption, and long-term recovery woes that continue today.

Another financial benefit of freeboard is that elevated structures receive annual flood insurance premium discounts with or without flooding activity. These savings add up over time and offset the initial, additional cost of construction. Further, the only cost-effective time to elevate is during new construction. Elevation after the fact is expensive, and sometimes impossible.

Ironically, it appears that Louisiana building officials are not opposed to freeboard, yet they support this weakening amendment because they prefer local control over a statewide code requirement. But the track record of local control is problematic. Only 33 jurisdictions of the 350 flood hazard jurisdictions in Louisiana have adopted the one-foot requirement. This means that only 10 percent of local officials have put these protections in place—leaving 90 percent of Louisiana residents unnecessarily at risk.

Despite our many partners’ efforts to articulate the overwhelming benefits of this logical, financially-advantageous practice, the LSUCCC seems determined to simultaneously weaken and update their most current residential code. When they do, they will not only deny Louisiana citizens essential safety and proven financial benefits, they will abandon the most effective and responsible disaster resilience action within their control.

By doing so, they are placing the financial burden on taxpayers when the inevitable floods return to Louisiana—a leadership low-point in a low-lying state.

Rusty or Resilient? The Hermine Reveal

 

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Earlier this year, we launched #HurricaneStrong, a new national hurricane resilience initiative to overcome public amnesia regarding the value of advance storm preparations. We did so because readiness declines when land-falling storms are scarce, and resilience is impossible without a prepared public.

In this video, we make the point that decision-making by the individual or family is one of the most important drivers of safety and survival when a hurricane comes ashore as Hermine did in Tallahassee this month.

So from my perspective as part of both the disaster safety and Tallahassee communities, I am offering an unofficial score card on our Hermine performance by benchmarking against the five key focus areas of #HurricaneStrong. For this analysis, I am labeling actions before, during, and after as either “Resilient” or “Rusty”. And, yes, this is anecdotal, but well-informed as it is derived from our impressions as well as those of our vast network here and across Florida.

1) Personal Safety – Know Your Evacuation Zone – It’s still early, but I can confidently say that with respect to evacuation, the behavior of the majority of those at greatest risk in the path of Hermine was Resilient. The most dangerous life safety threat from Hermine was exactly as forecast by the National Hurricane Center—near record storm surge. And most of the residents of our coastline paid attention, and either hunkered down in elevated spaces, or they evacuated as ordered. As a result, no loss of life in Florida occurred from storm surge when the predictions proved accurate. Regrettably, one life was lost in a tree fall in an interior city, Ocala, but thanks to exceptional forecasting and public messaging from the National Hurricane Center, we averted potential for widespread loss of life.

2) Financial Security – Have an Insurance Check-up – This is one where I have to go with Rusty as many seemed unfamiliar with insurance policy basics. Here are the things you really need to know if you live in hurricane country:

  1. First steps post-storm should be to protect your covered property from further damage, document the losses by taking pictures (before you dispose of property), and contact your insurance company.
  2. Hurricanes may trigger special, percentage deductibles that are usually higher than dollar deductibles, e.g. 2% of a $300,000 home would mean a $6,000 deductible on physical damage to the home.
  3. Loss of Use reimbursement may be available if your home is rendered uninhabitable.
  4. Food spoilage caused by power outage may be covered, typically with a limit of $500.
  5. Tree removal is not covered unless the tree hits a covered structure.
  6. Increased electric bills may be covered if fans and other equipment are needed to dry out a damaged structure.
  7. Temporary repairs are typically covered if they are deemed reasonable and necessary.
  8. Automobile damage is covered so long as your policy includes “comprehensive” coverage.
  9. Flood insurance is not covered under a regular homeowner’s insurance policy, and requires a separate purchase.
  10. Flood insurance policies require a 30-day waiting period, so even in long lead time storms like Hermine, no coverage protection applies until a month goes by.

Flood insurance is critical for families to become #HurricaneStrong as uninsured flooding losses are often the most financially catastrophic byproduct of hurricanes and storms like Superstorm Sandy, the South Carolina “thousand-year flood”, or last month’s flooding in Louisiana.

This is one of the reasons we made insurance a priority in #HurricaneStrong, and why we routinely partner with FEMA’s FloodSmart.gov team to help spread the word. In July, we did so through an appearance on WFTS-ABC Tampa Bay’s “Morning Blend”. This broadcast reached families in the ten-county Tampa Bay viewing area with data like that in the table below:

flood

What this table shows us is that only one-third of those residing in high-risk flood areas around Tampa Bay have a flood policy in force. Further, only five percent of those in low- to moderate-risk areas have a flood policy. This is startling and problematic for a whole host of reasons. As previously stated, life-altering physical and financial losses from floods can haunt families for years. We see this right now in South Carolina where foreclosures and building failures plague many families affected by flooding in Columbia last year.

It is also alarming for low- to moderate-risk areas as floods can occur well away from the high-risk zones, just as they did last month in Louisiana. In fact, 20 percent of all flood claims come from outside the high risk flood zones. One silver lining is that flood policies in those areas are often affordable. My flood insurance policy in Tallahassee is approximately $34 a month.

If you need further convincing, click on this cost of flooding calculator. You will see how quickly the losses add up. Two inches of water in your home will create an average of $21,000 in damages, four inches will cost $29,650. Flooding costs rise almost as fast as the water.

Just imagine what would be happening in Tampa Bay right now if Hermine had turned further east, and those without flood policies had been inundated.

Bottom line? Balanced against the potential cost of flooding, most of us in hurricane country need to make the investment in a flood insurance policy.

3) Family Preparedness – Build a Disaster Supply Kit – The bad news is that this simplest of #HurricaneStrong behaviors earns a Rusty designation post-Hermine. And, I think this is where the amnesia really hurts us. Apparently, many here either didn’t know, forgot, or ignored the basics of family readiness. They didn’t stock up on nonperishable food, water, or ice. They didn’t top off their gas tanks ahead of the storm.

Worse, afterwards, they ventured out too soon for safety. Power lines were sparking, traffic lights weren’t working, and gas station lines were growing by the minute. They showed up at McDonald’s (where they were doing brisk business thanks to a generator), but they couldn’t buy food as they never anticipated the need for cash. Credit cards didn’t work in many spots where the Internet service networks were down.

Food, water, cash, gas—all are “king” post-disaster. So the good news is that this is one of the easiest ways to become resilient. Make the list; secure the supplies. Plan for a generator, and make sure you have gas and oil to keep it running. If you can’t afford a generator, consider cost-sharing a purchase and plan ahead with family or friends to get one residence up and running until power is restored. Remember, those that plan win.

4) Damage Prevention – Strengthen Your Home – The storm surge did cause damage along the coast, and substantially-damaged structures will need to be elevated when they are rebuilt, especially if they want to qualify for future flood insurance.

Conversely, for the most part, the winds were not high or constant enough to reliably test home construction. But they did shine a light on the downside of our love affair with trees.

When we live in a beautiful, canopied area like the Big Bend, trees will topple when the winds blow, but there are things we can do in advance to mitigate impacts. Every year, we need to trim, limb up, and maintain healthy trees. If a tree is dead or dying, we should remove it. Local county extension offices are an excellent source of free expertise to help you decide.

If a storm threatens, and you are staying in your home, you should evaluate where a tree could land on your home and its proximity to sleeping rooms. Many here did exactly that ahead of Hermine, and it was a lively (and morbid) topic of conversation. We can never know if all the families that had trees fall on their houses planned to sleep safely out of the way, but in all but the Ocala case, either by luck or planning, people avoided injury and possible death.

So, overall, I can’t judge this category as either Rusty or Resilient, but I can state the obvious—we are lucky that Hermine sped ashore before she strengthened further. It could have been so much worse.

5) Community Service – Help Your Neighbor – Like the first bucket, I am thrilled to give this one a resounding Resilient. If you know Tallahassee, it should come as no surprise. People here are civic-minded and care deeply about their neighbors. Before, during, and after the storm, Facebook was full of posts with offers to give shelter, share meals, watch pets—anything to help out. When a tree crashed through a roof in one neighborhood, neighbors poured out into the driving rain to help rescue the family.

Post-storm, spontaneous acts of kindness erupted. Businesses gave out free ice, churches gave away hot dogs and cold water in their parking lots, and people opened up their homes to shelter those without air conditioning through some blazing hot days and muggy nights.

Believe me, for the most part, ordinary people behaved valiantly, except maybe the grumpy blogger who unfairly characterized Tallahassee as a community of “whiners” for complaining about power outages. Maybe I hang out with too many social psychologists, but I think he got it all wrong. The Tallahassee “who has power?” social media derby took shape because people were bored, frustrated, and had a way to say so.

“What’s up with my power going down?” is always one of the most common conversations post-storm as it was here for five days with the exception of a few holiday weekend football games (that some couldn’t view without power). With the advent of social media, we just heard more of the conversation, including some truly clever and funny posts.

It may seem trivial from afar that people became obsessed with having electric power, but the outages here caused traffic accidents, disrupted the local economy (many local stores and restaurants remained closed until six days later), and left some elderly sweltering in assisted living facilities.

Later, at the appropriate time, an objective analysis and after-action report will teach us what we might need to do differently to recover more quickly in the future.

So, overall, what has Hermine revealed about our disaster resilience? My score card across the five essential areas include two categories were Rusty, two categories were Resilient, and one was Neither. That won’t get us to #HurricaneStrong. We will never bounce back quickly if we don’t adapt, and get all of these disaster fundamentals right. But, lessons learned here can help us in the next storm, and that’s a good thing.

After all, we still have a lot of hurricane season left to go.

 

 

 

 

As East Coast Marks Five-Year Earthquake Anniversary, Experts Across the U.S. Advance the Cause

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Today is the five-year anniversary of the 5.8M earthquake near Mineral, Virginia—the most widely felt quake in U.S. history, with shaking from New England to Chicago. The temblor damaged heritage buildings including the National Cathedral and Washington Monument, and shook up public perceptions of earthquake geography at the same time.

Since then, leaders have advanced policies that reflect their understanding that seismic risk is a national problem, not just a West Coast concern. One shining example is the new seismic standard for federal buildings showcased by the White House during a resilience summit in February of this year. The Executive Order creating the new standard effectively decreed that government should “walk the talk” with respect to stronger building codes by ensuring that public structures reflect current codes too.

While logical, this was not an easy task, and we applaud those that led the charge.

Also encouraging, there is now progress in the development of a U.S.-based Earthquake Early Warning (EEW) system as well. This is essential as just five to seven seconds of notice before an earthquake could prevent trains from derailing. The EEW system can trigger automatic closure of elevator doors, prevent fire station doors from jamming (trapping needed response vehicles), and it can lower crossing gates for bridges too.

These actions could mean the difference between life and death for thousands in a seismic event.

Equally important, sustained efforts are ongoing to remind those in regions like Western Tennessee, part of the greater New Madrid Seismic Zone, that earthquakes pose a real danger. Credible experts believe that catastrophic loss of life and property in Memphis would most certainly be compounded by global business interruption when the ground there rumbles once again.

I’ve written in this blog before about Memphis, and in our commentary series as well. Thirty percent of all U.S. goods flow through there each year. It is the location of the world’s second busiest cargo airport, and center of the FedEx Express global headquarters. Imagine the worldwide commerce disruption when the movement of packages and shipments stops, even for a day.

So as you can see, we’ve made real progress on earthquake safety and resilience during the past five years, but we have much more to do.

With that in mind, our organization led an elite array of partners and sponsors this May to present the quadrennial 2016 National Earthquake Conference (NEC) and address this question, What’s New, What’s Next, What’s Your Role in Building a National Strategy?

Together, we drew more than 350 global experts on the scientific and practical challenges wrought by earthquakes, tsunamis, and catastrophic risk in general. And the response from the gathered academics, analysts, businesses, communicators, elected officials, emergency managers, engineers, experts, insurers, journalists, modelers, product manufacturers, psychologists, responders, scientists, and volunteers was tremendous. These individuals participated because they share our dread of what will happen when the next “big one” hits.

You can feel the sense of urgency in this brief video.

The NEC drew an impressive array of journalists and news organizations as well, including the BBC, Los Angeles Times, Time Magazine and many more. As they took their seats, our first keynote speaker, Dr. Tom Jordan of USC Southern California Earthquake Center (global headquarters of the Great ShakeOut earthquake drill) answered the question, What’s New? with a presentation of new science showing how the South San Andreas fault is “locked, loaded, and ready to roll.”

He explained through vivid maps and visuals how we are not just due, but overdue, for a major earthquake there.

We anticipated news media interest in the conference, and Dr. Jordan’s presentation ensured it. After award-winning Los Angeles Times Reporter Ron Lin posted this riveting article about Dr. Jordan’s briefing, an explosion of national and international news headlines followed. “Locked, loaded, and ready to roll” dominated the national news dialogue for days and weeks to come.

Mr. Lin’s article sharpened audience attention (in-person and virtual) as the rest of us went on to highlight best practices and challenges in building codes, communication, emergency management, outreach, policy, product innovation, research, and science.

Ten days later, the Los Angeles Times reported that Governor Jerry Brown planned to infuse the EEW system with $10 million in state dollars. This was a departure from the California governor’s previous position. Next, Congressman Adam Schiff voiced his intention to rekindle his effort to get Oregon and Washington state leaders to support the EEW system.

Lastly, but perhaps most importantly, congressional leaders signaled active support for National Earthquake Hazard Reduction Program (NEHRP) reauthorization. This is critical as NEHRP is the foundation for essential research that can advance breakthroughs like EEW systems, as well as seismic safety and resilience overall.

The 2016 NEC generated productive policy momentum that complements decades of work by the earthquake community, and experts like Dr. Lucy Jones. Today, as we recall the earthquake that emanated from rural Virginia five years ago, we must accept that earthquakes could happen nearly anywhere and, we must be ready when they do.

(Editor’s note: The preliminary media impact report from the 2016 National Earthquake Conference is available here. The full report and edited videos of program will be available later this year.)

A Futurist’s Take on Weather Safety Communication

By Joe Tankersley, Futurist & Storyteller/Unique Visions, Inc.

This month marks the 8th anniversary of StormStruck: A Tale of Two Homes® at Epcot® at the Walt Disney World Resort. FLASH’s groundbreaking experiment in social change communication represents the first time entertainment and story-telling were fully employed to inform and inspire the public to take action to be better prepared for extreme weather. At the time it was considered a big step and, for many, a slightly crazy idea.

Today, more than 5.5 million people have visited StormStruck since it opened. That number alone is a testament to its importance in the evolution of the weather mitigation movement. For those of us who had the privilege to be part of the project, the real measure of success was reported in a recent study conducted by behavioral science researchers from Carnegie Mellon University.

“This study included a pre-and post-exhibit survey and a 12-month follow-up survey with attendees at the Disney experience, StormStruck: A Tale of Two Homes. The purpose of the study was to measure individuals’ change in knowledge, perceptions of risk, feelings of preparedness, ability to name concrete precautionary actions, and subsequent behavior as a result of going through the StormStruck experience.”

The study found that a majority of the participants “gained critical action knowledge” and “retained that knowledge for 12 months.” Critically, “over 50% took some weather mitigation action.”  The results were so impressive that one of the researchers commented that “we just don’t see this kind of numbers in social change communication.”

Not surprising to those of us who worked on the project, the study concluded that empowerment was a motivational key prompting participants to take preparatory action against severe natural events. “Specifically, our data show that greater feelings of empowerment after visiting StormStruck lead to stronger participant intentions to pursue critical preparatory action upon return home.”

Since helping bring StormStruck to life, I have worked with a number of organizations to help them envision new ways to use the latest communication technologies to create powerful behavior change messages. From these experiences I have compiled a short list of strategies for what comes next.

Social messaging will become increasingly experiential. In the future, a fully immersive social change experience like StormStruck will be the expected, not the exception.

This will be driven in part by the coming explosion in virtual and augmented reality technologies. The number of consumers experiencing virtual reality will grow from just over two million worldwide today to 24 million by 2018. Augmented reality, thinkPokémon GO, will grow even faster, reaching a billion users worldwide in the next four years.

Storytelling of all sorts will become increasingly mobile. Users will expect access anywhere, anytime, and for any amount of time – from a 30-second video break on Facebook (ok, I know those still turn into hours lost) to a weekend spent binge watching the latest Netflix release, consumption habits will become personalized. The era of the PSA will effectively be over.

Authenticity will replace authority. We are seeing an increasing shift from top-down change communication to bottom up – driven by interested individuals and “amateurs.” Just take a few minutes to browse the 300 plus hours of new videos uploaded to YouTube every second and you realize that not all of them feature funny cats or performances by amazingly talented 2-year olds. Individuals are coming together to co-create change messages on topics they care about personally. These “handcrafted” messages are increasingly being favored by audiences over the standard “expert” communications.

One thing that will remain the same with all these new technologies; social change communication will be effective only when we give audiences/participants the tools to make themselves the heroes of their own stories. No matter what technology you use or how you engage your audience to help create your future social change messages, the key findings of that Carnegie Mellon study will remain true. “Greater feelings of empowerment” will lead to actual changes in behavior. Ultimately, that will be the longest lasting impact of that crazy idea FLASH introduced to the world eight years ago.

Weather Channel’s “WX Geeks” Feature FLASH

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As you might imagine, the first question we often get when we encounter new contacts in our movement is, “What exactly is the Federal Alliance for Safe Homes or FLASH Partnership, and how does it work?” Because achieving disaster resilience requires integration of many different areas of expertise, our partners include academics, architects, builders, code experts, corporations, emergency managers, engineers, first responders, floodplain managers, insurers, leaders, manufacturers, meteorologists, modelers, researchers, scientists, and many more.

We are a diverse coalition with the conviction that good science should lead to good building practices, and, ultimately, safe families and strong communities that can both resist and bounce back from natural disasters. With this “road to resilience” in mind, we lead—through collaboration, communication, and innovation.

I recently sat down with Dr. Marshall Shepherd, host of The Weather Channel’s clever Sunday show, WX Geeks to talk about the FLASH Partnership and highlight our new national hurricane resilience initiative, #HurricaneStrong. Thanks to his expert interview skills, a great producing team, and a national news channel that lives its commitment to disaster resilience, we had a stellar opportunity to tell our story.

Enjoy.