The Evidence Is In: Modern Building Codes Don’t Harm Housing Prices

For more than four decades, I have worked at the intersection of disasters, insurance, resilience, and public policy. 

I spent 12 years in the insurance industry, including catastrophe claims response, and witnessed firsthand the devastating consequences that disasters have on families, homes, and communities. Since 1998, I have had the privilege of leading the Federal Alliance for Safe Homes (FLASH), an award-winning nonprofit coalition dedicated to advancing disaster resilience through consumer awareness and smart public policy. 

During that time, one lesson has become abundantly clear: building codes are the foundation of resilience. We cannot achieve disaster resilience without them. 

Modern building codes save lives. They reduce property damage. They shorten recovery times. They strengthen communities. They lower disaster losses. They help make insurance more available and affordable. And they provide a measurable return on investment for homeowners and society alike. 

In fact, after decades of research, public education, and real-world disaster experience, we have largely succeeded in establishing the societal value of strong building codes. Yet one persistent objection continues to surface whenever policymakers consider adopting updated model codes. 

“But what about housing affordability?” 

For years, opponents of code adoption have argued that stronger codes raise construction costs, which in turn raise home prices, ultimately making housing less affordable. That argument has influenced policy discussions in statehouses, county commissions, and city councils across the country. 

Now, thanks to groundbreaking research from the University of Alabama, policymakers finally have the evidence needed to move beyond that debate. 

A First-of-Its-Kind Examination of Housing Markets 

The University of Alabama researchers, led by Dr. Lawrence Powell, analyzed approximately 2.7 million home sales across 26 states between 2011 and 2022, examining 45 separate adoptions of International Residential Code editions. Using sophisticated econometric techniques that controlled for location, home characteristics, market conditions, and timing, they tested a straightforward question: 

Do building code updates actually result in higher home sale prices? 

Their conclusion could not be clearer: 

“The results shown here do not support any notions that home prices increase, or new home supply is limited or displaced when states adopt new building codes. Even more importantly, the authors found no evidence that code adoption had any detectable effect on large-scale housing prices.” 

This matters because the study directly tested a long-standing assumption that decision-makers often accept without verification. 

Construction Cost Is Not the Same as Home Price 

One of the most important contributions of this research is its distinction between construction cost and market price. 

Previous studies, including those conducted by Home Innovation Research Labs (HIRL), estimated that certain code changes can increase construction costs. The Alabama researchers do not dispute those findings. In fact, they acknowledge and cite that work. 

What they challenge is the assumption that every dollar of additional construction cost automatically becomes a dollar of increased home price. 

Their analysis found little evidence that this occurs in actual housing markets. Many factors, including land costs, location, mortgage rates, labor availability, supply and demand, and neighborhood desirability, influence home prices. Construction costs are only one component of a much larger equation. 

The result? The estimated costs associated with code adoption generally do not translate into higher home sale prices. 

For those of us who have spent decades defending the value of codes, this is a pivotal finding. 

The Real Measure of Affordability 

The study also presents an opportunity to redefine how we think about housing affordability.  

Too often, affordability is discussed solely in terms of purchase price. But homeowners do not experience affordability as a one-time transaction. They experience it as the total cost of ownership. 

A home that suffers repeated storm damage, roof failures, water intrusion, flooding, or wind losses is not affordable.  

A home that generates repeated insurance claims is not affordable. 

A home that leaves its owners paying large deductibles, temporary housing expenses, repair costs, and escalating insurance premiums is not affordable. 

True affordability includes safety, durability, insurability, and resilience, otherwise known as the ability to “bounce back” after a disaster, swiftly and fully. 

That matters now more than ever. 

Across many disaster-prone states, homeowners are confronting rising insurance costs and shrinking insurance availability. Consumers increasingly need homes that perform better because insurers increasingly need risks that perform better. 

Resilience and insurability are becoming inseparable. 

A Liberation Day for Policymakers 

I believe this study represents something larger than an academic finding. It is a day of liberation for policymakers across the country. For years, many elected officials have found themselves caught between overwhelming evidence supporting stronger building codes and concerns that adopting stronger codes might worsen housing affordability. 

The University of Alabama study provides a fresh, objective, data-driven answer. The evidence indicates that policymakers no longer need to choose between resilience and affordability, as the presumed conflict does not appear in real-world housing markets. 

That should free leaders to focus on what they know works. 

Adopt updated model codes. 

Reduce disaster losses. 

Protect families. 

Strengthen communities. 

Improve housing durability. 

Support long-term insurability. 

Enhance public safety. 

Those goals are not in conflict with affordability. They are essential components of it. 

A Call to States Still Lagging Behind 

The implications are particularly important for states facing frequent disasters. 

States such as Texas continue to experience hurricanes, severe convective storms, tornadoes, flooding, hail, winter storms, and extreme weather events that produce billions of dollars in losses each year. 

Every year that passes without statewide adoption of the latest model building codes represents a missed opportunity to reduce future losses and maintain a competitive property insurance marketplace. 

The evidence supporting strong building codes was already substantial. Decades of research and post-disaster engineering investigations validate their role in preventing or reducing damage and protecting lives. Research, such as the multi-year Federal Emergency Management Agency “Building Codes Save” study, found that “The cumulative savings from hazard-resistant building codes will reach at least $132 billion by 2040, with annual savings growing to more than $3.2 billion every year as code-compliant construction continues to expand.” According to the National Institute of Building Sciences Multi-Hazard Mitigation Council, “Every $1 invested in adopting modern building codes returns approximately $11 in benefits through reduced disaster losses, lower recovery costs, and improved community resilience.” 

Now we have something new. 

We have compelling evidence that the affordability argument does not hold up under real-world scrutiny. And for those who have hesitated because of concerns about housing prices, this study provides confidence to move forward. 

The time has come to stop saying, “Building codes are important, but…” 

The “but” is gone. 

Building codes work. 

Building codes save money. 

Building codes support resilience. 

And according to this groundbreaking research, building codes do not systematically increase home prices. 

It’s time for every leader and advocate in this space to stand up and say so. 

Leslie Chapman-Henderson is President and CEO of the nonprofit Federal Alliance for Safe Homes (FLASH). A nationally recognized resilience leader, she received the 2025 National Institute of Building Sciences Exceptional Woman in Building Award and the 2023 National Hurricane Conference Neil Frank Award, the conference’s highest honor. She has held numerous leadership positions, including serving as Chair of the Florida Hurricane Catastrophe Fund Advisory Committee, Vice Chair of the Florida Task Force for Long-Term Insurance Solutions, and other roles advancing building codes, disaster safety, insurance solutions, and resilience policy at the state and national levels. She and her team developed and sponsored “StormStruck: A Tale of Two Homes” in Epcot at Walt Disney World from 2008 to 2016.

Podcast: Overturning Myths and Exploring Advancements in Tornado Resilience

In a powerful, new Strong Homes, Safe Families! podcast episode, I sat down with Dr. Tanya Brown-Giammanco and Dr. Marc Levitan from the National Institute of Standards and Technology (NIST) to discuss the importance of wind science and building resilience.

From personal stories that led them into the field of wind science to the cutting-edge research shaping the future of safe building design, our conversation touched on why this work is more important than ever. We discussed how tornado and hurricane events differ, the structural vulnerabilities too many homes still face, and the critical role building codes and community awareness play in saving lives.

We explore the foundational elements of tornado-resilient construction, highlighting the essential knowledge, materials, and design strategies that can make all the difference when severe weather strikes.

And we provide practical steps that homeowners can take right now to better protect their homes, families, and investments from high-wind events. The truth is, resilience doesn’t just happen; it’s built, one decision at a time.

Episode Highlights

  • Personal Journeys into Wind Science (1:04)
  • Understanding Tornado Safety and Dual-Objective-Based Tornado Design Philosophy (3:53)
  • Differences Between Tornadoes and Hurricanes (8:50)
  • Assessing Building Performance After Wind Events (11:42)
  • Vulnerabilities in Home Structures in Regard to High Winds (16:08)
  • Surprising Findings in Wind Engineering (23:03)
  • Future Directions for Garage Door Safety (27:33)
  • Evaluating Garage Door Performance through rating (30:15)
  • Building Codes and Community Involvement (30:53)

Resources 

Connect

Stay prepared, stay informed, and contact us at info@flash.org if you’d like to suggest future topics we can explore together. 🎧 Tune in to Strong Homes, Safe Families! wherever you get your podcasts.

Podcast: Navigating the Hurricane Season – Insights from National Hurricane Center Director Dr. Michael Brennan

As hurricane season approaches, preparation becomes not just a recommendation—but a necessity. In the latest episode of Strong Homes, Safe Families!, I welcomed Dr. Michael Brennan, Director of the National Hurricane Center (NHC), for a timely and informative conversation on what to expect and how to stay safe ahead of hurricane season.

Dr. Michael Brennan, NHC Director

Dr. Brennan shares his personal journey into the field of meteorology, offering a behind-the-scenes look at what drew him to weather science and how his experiences have shaped his leadership at the NHC. From his earliest days studying storms to guiding the nation’s top hurricane experts, his story is a testament to passion and purpose.

The episode explores how weather communication has evolved over time. With the rise of social media and digital platforms, today’s public receives storm updates from countless sources—some more credible than others. Dr. Brennan emphasizes the importance of seeking accurate, science-based information, particularly when lives and property are on the line.

Forecasting storm surge remains one of the greatest challenges in meteorology. Dr. Brennan breaks down the complexity of surge modeling and explains why messaging around storm surge risks must be both precise and accessible to the public. He also highlights lessons learned from past storms like Hurricane Ian, Helene, and Milton, and how these events have informed NHC’s strategies.

To close out the episode, we cover a lightning round of meteorology basics—providing listeners with a quick, practical refresher on the key terms and concepts that surface during hurricane coverage, which is especially valuable for listeners new to the hurricane topic.

Episode Highlights:

  • Origins – Dr. Michael Brennan’s Journey in Meteorology (0:55)
  • Evolution of Multi-platform Weather Communication (2:25)
  • Navigating Competing Information Sources During Hurricanes (4:13)
  • Understanding #HurricaneStrong – Start with “Know Your Zone” (7:48)
  • Challenges of Forecasting Storm Surge and Messaging (11:08)
  • Messaging for the Expected and Unexpected in Weather Events (15:54)
  • Lessons from the Catastrophic Losses in Hurricane Helene (23:00)
  • Lightning Round: Meteorology Basics (29:47)

Whether you’re a seasoned weather-watcher or preparing for your first hurricane season, this episode offers insights that could save lives and reduce stress. Listen in to gain the tools and knowledge needed to stay safe, stay informed, and stay #HurricaneStrong.

🎧 Tune in to this episode of Strong Homes, Safe Families! wherever you get your podcasts.

Podcast: Remember the Ember: How IBHS is Advancing Wildfire Resilience

On a recent episode of the Strong Homes, Safe Families! podcast, I had the opportunity to sit down with Alister Watt, the Chief Product Officer at the Insurance Institute for Business and Home Safety (IBHS). This conversation couldn’t have come at a more important time, with wildfires becoming more intense and destructive—especially in states like California.

Alister Watt, Chief Product Officer – IBHS

We talked in depth about the Wildfire Prepared Home Program, an initiative from IBHS that empowers homeowners to take meaningful, science-backed steps to reduce their wildfire risk. It’s not about fear, it’s about preparation, resilience, and community.

Alister shared many insights, including why understanding the fire triangle (fuel, heat, and oxygen) is essential, and how small changes around the home (especially in the first five feet) can make a big difference in preventing ember ignition. He also emphasized the importance of rebuilding with resilience, following modern codes, and working together with our neighbors to create safer communities.

Here’s a quick breakdown of what we covered in the episode:

  • Alister’s educational background and what brought him to this work (1:23)
  • An overview of the Wildfire Prepared Home Program and how it helps homeowners (4:43)
  • The impact of recent wildfires in California and what we can learn from them (9:42)
  • The science behind the fire triangle—fuel, heat, and oxygen (13:33)
  • How embers spread wildfire and why the ‘zero to five zone’ matters (16:03)
  • Why rebuilding resiliently—and to modern building codes—saves lives and homes (22:45)
  • Affordable, effective ways to reduce your home’s wildfire risk (27:57)
  • How your neighbor’s actions affect your safety—and vice versa (31:59)
  • Wildfire-Resilient Neighborhood announcement (38:06)
  • Hope on the horizon: how wildfire science is evolving (41:18)

If you’re looking to protect your home and family from the threat of wildfires, this episode is full of practical tips and hopeful perspectives. I’m grateful to Alister and IBHS for their dedication to keeping communities safer—one home and neighborhood at a time.

Tune in, listen now, and take the first step toward a wildfire-prepared home.

Podcast: Funding Resilience Upgrades with PACE: Eligibility, Guidelines, and Solutions

In the latest episode of the Strong Homes, Safe Families! podcast, host John Zarrella sits down with FLASH Partner Leah Wiggs, Vice President of Government Affairs at Renew Financial, to discuss the Property Assessed Clean Energy (PACE) program. This insightful conversation provides homeowners with essential information on how to fund home-strengthening improvements through PACE.

The episode covers everything from understanding the program’s eligibility requirements to potential legislative changes that could affect future projects. If you’re looking to make your home more resilient, this episode is a must-listen.

Leah Wiggs – Renew Financial

Here’s a quick breakdown of the key discussion points:

  • Introduction (1:20)
  • What is the PACE Program, and How Does it Work? (2:34)
  • Where to Find More Information and Who to Contact for Upgrades (8:19)
  • Guidelines and Eligibility (10:38)
  • Potential Changes Due to New Legislation (11:30)
  • PACE’s Impact on Underserved Communities (15:16)
  • Success Stories Since Inception (16:22)
  • Future Potential Projects (18:42)
  • Final Thoughts (22:02)

I hope you enjoy this podcast episode and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss this helpful resource and link too:

 

Podcast: Wildfire: From Little Embers to Big Flames

With more than $40 billion in insured losses due to wildfire in just the past three years, understanding wildfire threats to homes and families is vital. This episode offers an in-depth conversation about the continuing toll of wildfire losses across the United States, making it clear that there is STILL more to do. You can do your part by participating in the National Fire Protection Association’s (NFPA) Wildfire Community Preparedness Day on Saturday, May 4.

Thanks to the generous support from National Wildfire Preparedness Day sponsor State Farm, 150 communities received project funding awards to support activities aimed at reducing potential loss of life, property, and natural resources to wildfire.

Michele Steinberg

Please join me and my guest Michele Steinberg, Wildfire Division Director with the National Fire Protection Association (NFPA). We discuss the Outthink Wildfire Initiative, wildfire mitigation, defensible space, and the importance of wildfire prevention.

Topics:

  • Vis-a-vis Nature: How and where to build before paying for development and disasters (3:20)
  • Firewise: Dependent on Forest Service grants, now partners for preparedness campaign (5:20)
  • Typical Wildfires: What does and doesn’t make wildfire a risk? (7:09)
  • Embers Ignite: Dry leaves that accumulate and pile up in corners and gutters do damage (9:10)
  • Wildfire Mitigation: Protect your home before because nobody will be there with a hose (10:50)
  • Effective Measures: Make sure home envelope and exterior is ignition resistant (12:25)
  • What’s fuel?: Pine needles, leaves, trees, and homes – no fuel means no fire (16:46)
  • First Saturday in May: Wildfire Community Prep Day to spread awareness, reduce risk (22:46)
  • Outthink Wildfire Initiative: Wildfires are going to happen and will not be extinguished (24:51)
  • Mitigate Risk/Retrofit: Use and enforce sensible building codes and land use standards (29:37)
  • House/Structure Fire vs. Wildfire: 37% of fire responders are trained, only ⅔ have PPE (34:17)

I hope you enjoy this podcast episode and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

Michele Steinberg on LinkedIn

National Fire Protection Association (NFPA)

NFPA Firewise Program

Wildfire Community Prep Day

Outthink Wildfire Initiative

Healthy Forest Restoration Act

FEMA

Insurance Institute for Business and Home Safety

Leslie Chapman-Henderson

Federal Alliance for Safe Homes (FLASH)

FLASH Videos

National Disaster Resilience Conference

Just in case you missed our previous Strong Homes, Safe Families! episodes:

  1. #HurricaneStrong and the 2020 Season feat. National Hurricane Center Director Ken Graham
  2. The Scoop on Hurricane Shutters feat. Tim Robinson, Managing Partner of Global Protection Products and President of the International Hurricane Protection Association
  3. Skills + Supplies Today = Safety and Survival Tomorrow feat. Sean Reilly, District Manager for Lowe’s along North and South Carolina coast-between Myrtle Beach and Morehead City
  4. #HurricaneStrong Home Hacks that Save Time and Money feat. Bill Ferimer, Lowe’s Store Manager in Wilmington, North Carolina
  5. Have an Insurance Checkup and Make Your Policy #HurricaneStrong feat. Amanda Chase, State Farm Insurance Agent in Winter Park, Florida
  6. Take Steps Today for a Smooth Hurricane Claim Process Tomorrow feat. Elizabeth Gulick, VP of Claims Operations for USAA
  7. Dr. Anne Cope on Science That Makes Us #HurricaneStrong feat. Anne Cope, Ph.D., PE, Chief Engineer at the Insurance Institute for Business and Home Safety (IBHS)
  8. Ready, Set, ShakeOut! Feat. Mark Benthien, Director of Communication, Education, and Outreach at the Southern California Earthquake Center (SCEC)
  9. Ending the Season #HurricaneStrong, a Conversation with Dr. Rick Knabb, On-Air Hurricane Expert and Tropical Program Manager for The Weather Channel
  10. Building Codes Save Study with FEMA’s Ed LaatschDirector – Safety, Planning, and Building Science Division of the Federal Insurance and Mitigation Administration (FIMA), Risk Management Directorate – Federal Emergency Management Agency (FEMA)
  11. Top Ten Tips for Disaster Safety in 2021 feat. Leslie Chapman-Henderson, President and CEO, Federal Alliance for Safe Homes (FLASH)
  12. FEMA’s Amanda Siok on How Building Codes and Planning Can Create a Resilient Alaska, feat. Amanda Siok, Earthquake, Tsunami, and Volcano Program Manager for FEMA Region X in Seattle
  13. WX Apps, Space Gadgets, and Tech Talk, feat. Mark Taylor, Head of Business Development and Strategic Partnerships, MyRadar 
  14. #TornadoStrong-How One Decision Saved a Family, feat. Kevin & Sarabeth Harrison FLASH Leadership Partners & Tornado Survivors

Podcast: Celebrating Building Safety Month – It Starts with You!

In May, I had the pleasure of hosting a Building Safety Month podcast with two special guests from our Founding and Legacy Partner agency, FEMA. You will enjoy hearing from Joseph Chappell, Outreach & Communication, Building Science Branch, and Dr. Pataya Scott, Civil Engineer, Earthquake and Wind Programs Branch, as we get to know them and explore building safety.

This podcast, in honor of 2023 Building Safety Month, offers a discussion of codes (of course), the international campaign celebrated each May, the role of emergency managers, advances in tornado safety, and a bit of history too.

I hope you enjoy this episode that you can access by clicking here. Don’t forget to send us your ideas for future interviews, and Happy Building Safety Month.

 

Podcast: Hurricane Andrew – A “Boots on the Ground” Story

Thirty years ago this week, I was busy planning to travel as part of an insurance catastrophe response team. We were trained and ready to go, but I never expected my deployment to become an 18-month assignment to South Florida.

 I wasn’t alone. Few were truly ready for the enormity of Hurricane Andrew and the Category Five winds that caused total devastation to nearly 50,000 homes and damage to 108,000 more. The deadly storm disrupted and redirected life for so many. For my part, it forever established my passion for helping people survive and become resilient in the face of disasters by building our homes right the first time.

Please join me and John Zarrella, former CNN correspondent, as we reflect on Hurricane Andrew that struck on August 24, 1992. It’s been thirty years. What was it like on the ground? What has changed? Are we stronger today? What is the unfinished business of our movement?

 

 


Thirty years ago, Andrew roared ashore after decades of low hurricane activity leaving South Florida residents unprepared and in shock as they coped with the devastating effects. The storm killed and injured many and caused damage to thousands of homes and businesses. Hurricane Andrew revealed weaknesses in critical community functions and inspired modernization of how we prepare for and respond to disasters from nearly all aspects, including communications, emergency management, insurance, telecommunications, utility provision, weather forecasting technology, and more.

One of the most significant impacts is how it caused us to rethink how we build our homes in the face of hurricanes. Today, we emphasize better building codes with standards derived from enhanced engineering research. We strive for more consistent code enforcement. These two goals caused the genesis of our organization, Federal Alliance for Safe Homes, Inc. (FLASH), with the mission of strengthening homes and safeguarding families from disasters of all kinds.

Much has changed and improved in the last 30 years, especially technology and tools, but critical work remains. Enjoy this discussion with two veterans of one of the costliest natural disasters in U.S. history and learn how you can join us to ensure we’re ready for the inevitable storms ahead.

Topics Include:

  • John’s background in news and personal Hurricane Andrew experience as a lifelong resident of Miami (2:39)
  • Leslie’s role and Hurricane Andrew experience as part of the insurance industry catastrophe response (6:07)
  • Theater of Operations – Conditions on the Ground (7:23)
    • Reporting Challenges: difficulties delivering coverage from the field (7:47)
    • Adjusting Thousands of Insurance Claims: what’s different today (12:24)
    • Lessons Learned: emergency management system (25:45)
    • FLASH Creation: building code advocates (30:06)
    • Communication Technology: then and now, barriers and solutions (32:43)
    • Track Forecasting: the ability to know what to expect (35:24)
  • What is the “Unfinished” Business of the Disaster Safety Movement (37:25)
    • Lessons learned post-disaster (38:00)
    • Building codes (38:14)
    • Public acceptance (40:37)

I hope you enjoy this podcast episode and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

John Zarrella

Leslie Chapman-Henderson

Federal Alliance for Safe Homes (FLASH)

#HurricaneStrong

Homeowner’s Insurance Guide

InspectToProtect.org

FEMA Building Codes Strategy

Tale of Two Homes

Buyer’s Guide to Resilient Homes

Podcast: Building Codes, Strong Roots for Resilience

How do building codes affect disaster safety and resilience? Can we affordably build structures that withstand the test of time? Everyone deserves a safe place to live, so how do building codes help achieve that goal?

John Ingargiola, Lead Physical Scientist – FEMA

Please join me and my guest John Ingargiola, Lead Physical Scientist at Founding and Legacy Partner FEMA, as we tackle these questions and more. John’s passion for strong building codes and his long-time service make for an engaging conversation.

Listen to the Building Codes, Strong Roots for Resilience podcast episode here.

Topics Include:

  • John’s educational and professional background (00:52)
  • Building Science Guidance: Stronger codes and standards (10:11)
  • Five Reasons: Why building codes are important (10:53)
  • How can stakeholders get consumers to support building codes? (13:17)
  • Mitigation Assessment Team (MAT) Program (20:22)
  • The Recipe Book: Consensus standards inform key design considerations (22:50)
  • Innovation: How can we expedite building code improvements? (24:03)
  • FEMA’s Building Codes Strategy (32:18)

Editors Note: This podcast was recorded prior to the landmark National Initiative to Advance Building Codes announcement.

I hope you enjoy this podcast episode, and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

Leslie Chapman-Henderson on LinkedIn

John Ingargiola on LinkedIn

Federal Emergency Management Agency (FEMA)

Emergency Management Institute (EMI)

Building Codes Strategy | FEMA.gov

FACT SHEET: Biden-Harris Administration Launches Initiative to Modernize Building Codes, Improve Climate Resilience, and Reduce Energy Costs | The White House

Inspect to Protect

FEMA – Mitigation Assessment Team (MAT) Program

Leslie Chapman-Henderson

Federal Alliance for Safe Homes (FLASH)

FLASH Videos

National Disaster Resilience Conference

 

Podcast: WX Apps, Space Gadgets, and Tech Talk

Mark Taylor

With 52 million downloads, the wildly popular MyRadar app is a weather alerting leader, and this podcast with MyRadar’s Mark Taylor delivers insights for weather geeks of all kinds. From the early days of polygons and maps to the state of weather tech, Mark and guest host John Zarrella cover all the bases. Don’t miss this engaging conversation with two former national broadcast journalists who serve as FLASH board advisors and help advance the cause of disaster resilience.

Topics Include:

  • Weather Media and Technology: Passion and interest in weather—it’s no joke (0:44)
  • Weather and Space Gadgets: Marriage of technology to get the forecast right (2:26)
  • Weather Resources: Evolution of data, information, and satellites (2:47)
  • Innovation and Accomplishments: Take vision and turn it into a real product (3:10)
    • 2006: Built first interactive weather map with real-time data and hurricane tracker
    • 2010: Added precise polygon alerts and warnings using GPS and smartphones
  • FLASH: Fueled passion for resilience and willingness to volunteer with dedicated focus (5:07)
  • MyRadar: Powerful, accurate radar/weather prediction app w/over 52-million downloads (6:21)
  • Vision: Weather has an impact, add radar for tracking to make it better (7:01)
  • Mission: Provide information that matters to you where you are in a timely manner (7:36)
  • Features: Focus on more than the weather—alerts, temperatures, forecasts, and videos (8:41)
  • Educational Platform: What’s the difference between a watch and warning? (10:22)
  • Big Data: Too much information, voices, mixed messages, and trusted sources (11:46)
  • New Tech Investments: Sophisticated satellites, nowcasting, and road weather (15:53)
  • 2021 Goals: Continue to evolve the application, company, and platform (19:46)

I hope you enjoy this podcast episode and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

MyRadar

Mark Taylor on LinkedIn

Andy Green on LinkedIn

John Zarrella

National Oceanic and Atmospheric Administration (NOAA)

National Hurricane Center (NHC)

No Code. No Confidence – Inspect2Protect (building code resource website for consumers)

Leslie Chapman-Henderson

Federal Alliance for Safe Homes (FLASH)

FLASH Videos

#HurricaneStrong

Just in case you missed our previous Strong Homes, Safe Families! episodes:

  1. #HurricaneStrong and the 2020 Season feat. National Hurricane Center Director Ken Graham
  2. The Scoop on Hurricane Shutters feat. Tim Robinson, Managing Partner of Global Protection Products and President of the International Hurricane Protection Association
  3. Skills + Supplies Today = Safety and Survival Tomorrow feat. Sean Reilly, District Manager for Lowe’s along North and South Carolina coast-between Myrtle Beach and Morehead City
  4. #HurricaneStrong Home Hacks that Save Time and Money feat. Bill Ferimer, Lowe’s Store Manager in Wilmington, North Carolina
  5. Have an Insurance Checkup and Make Your Policy #HurricaneStrong feat. Amanda Chase, State Farm Insurance Agent in Winter Park, Florida
  6. Take Steps Today for a Smooth Hurricane Claim Process Tomorrow feat. Elizabeth Gulick, VP of Claims Operations for USAA
  7. Dr. Anne Cope on Science That Makes Us #HurricaneStrong feat. Anne Cope, Ph.D., PE, Chief Engineer at the Insurance Institute for Business and Home Safety (IBHS)
  8. Ready, Set, ShakeOut! Feat. Mark Benthien, Director of Communication, Education, and Outreach at the Southern California Earthquake Center (SCEC)
  9. Ending the Season #HurricaneStrong, a Conversation with Dr. Rick Knabb, On-Air Hurricane Expert and Tropical Program Manager for The Weather Channel
  10. Building Codes Save Study with FEMA’s Ed Laatsch, Director – Safety, Planning, and Building Science Division of the Federal Insurance and Mitigation Administration (FIMA), Risk Management Directorate – Federal Emergency Management Agency (FEMA)
  11. Top Ten Tips for Disaster Safety in 2021 feat. Leslie Chapman-Henderson, President and CEO, Federal Alliance for Safe Homes (FLASH)
  12. FEMA’s Amanda Siok on How Building Codes and Planning Can Create a Resilient Alaska, feat. Amanda Siok, Earthquake, Tsunami, and Volcano Program Manager for FEMA Region X in Seattle