New Podcast: Ready, Set, ShakeOut!

When there’s a fire, you likely know to Stop, Drop, and Roll, but do you know how to Drop, Cover, and Hold On when an earthquake occurs? Unlike other natural disasters, earthquakes do not have seasons. They can strike without warning, so it is essential to know how to protect yourself, your family, and your employees. That’s where the Great ShakeOut comes in.

Mark Benthien, SCEC

This week’s Strong Homes, Safe Families! guest is Mark Benthien, Director of Communication, Education, and Outreach at the Southern California Earthquake Center (SCEC) and global ShakeOut advisor. Mark shares the straight story on how to prepare for earthquakes, how to reduce losses, and how to host or participate in a ShakeOut Earthquake Drill.

Topics Include:

  • Educational Background: Passion for helping the public prepare for an earthquake (0:52 – 3:18)
  • SCEC Outreach: Public programs and internship opportunities for the next generation (3:21 – 4:31)
  • History: The Earthquake Country Alliance and collaboration (4:31 – 6:32)
  • ShakeOut: Scenario-based exercises/drills help emergency management, public prepare (6:32 – 8:11)
  • Social Science ShakeOut: What motivates people to take action? (10:21 – 12:15)
  • Fact vs. Fiction: Knowing how today’s myth can be yesterday’s advice (13:52 – 16:52)
  • Drill: Conduct ShakeOut Earthquake Drills differently for all situations (home, work, school) (17:50 – 25:22)
  • The Future: International ShakeOut direction (26:19 – 28:39)

Click here to listen to this week’s Strong Homes, Safe Families! podcast episode and don’t forget to subscribe, rate, share, and provide a review on iTunes. Don’t miss these helpful resources and links too:

While we continue to deal with the COVID-19 pandemic, we must ask what we can do to strengthen our resilience. Remember, disasters don’t wait; make a plan and register for ShakeOut here.

Just in case you missed our previous Strong Homes, Safe Families! episodes:

  1. #HurricaneStrong and the 2020 Season feat. National Hurricane Center Director Ken Graham
  2. The Scoop on Hurricane Shutters feat. Tim Robinson, Managing Partner of Global Protection Products and President of the International Hurricane Protection Association
  3. Skills + Supplies Today = Safety and Survival Tomorrow feat. Sean Reilly, District Manager for Lowe’s along North and South Carolina coast-between Myrtle Beach and Morehead City
  4. #HurricaneStrong Home Hacks that Save Time and Money feat. Bill Ferimer, Lowe’s Store Manager in Wilmington, North Carolina
  5. Have an Insurance Checkup and Make Your Policy #HurricaneStrong feat. Amanda Chase, State Farm Insurance Agent in Winter Park, Florida
  6. Take Steps Today for a Smooth Hurricane Claim Process Tomorrow feat. Elizabeth Gulick, VP of Claims Operations for USAA
  7. Dr. Anne Cope on Science That Makes Us #HurricaneStrong feat. Anne Cope, Ph.D., PE, Chief Engineer at the Insurance Institute for Business and Home Safety (IBHS)

Research Finds Consumer Overconfidence Regarding Building Codes in Disaster-Exposed Communities

Nonprofit Federal Alliance for Safe Homes (FLASH) announces a research-informed initiative to address missing or outdated building codes across the United States

Building Code Statistic Graphic Shareable

The nonprofit Federal Alliance for Safe Homes (FLASH)® Partnership today announced consumer research findings and analysis underpinning a new transparency initiative entitled, No Code. No Confidence. Inspect to The organization created the effort after consumer surveys revealed that Americans are highly confident that building codes are already “in place” even though most communities at-risk for disaster are without necessary structural codes and standards for safe and optimal building performance.

The new commentary Why Americans Aren’t Concerned About Building Codes (even though they should be), outlines the research effort and introduces—a new website that provides current residential building code statuses in an easy-to-understand format. The paper previews new Public Service Announcements, animations, and other program elements as well.

Two separate tracks informed to the campaign creation. First, behavior-focused studies indicated that while most consumers are not concerned or interested in codes, they strongly rejected the idea that codes may be absent or inadequate. Moreover, eight of ten assumed, incorrectly, that they are at least moderately protected by building codes. Another two-thirds of those surveyed indicated they would be very or extremely concerned to learn they had no code at all using words such as terrified to describe the scenario.

A companion effort focused on engineering analysis of residential building codes in more than twenty-three thousand U.S. cities and towns facing floods, high wind, hurricane, seismic, or tornado hazards. The analysis revealed that only 7,265 of the 23,000 communities had building codes with disaster-resistant provisions incorporated for both commercial and residential codes. This means that 69% of evaluated U.S. communities facing one or more of the above-described hazards is doing so without the benefit of current, relevant structural building codes.

“The research validates what we have always believed. Consumers are largely unaware of the dangerous gap between building code adoption, enforcement, and disaster risk,” said FLASH President and CEO Leslie Chapman-Henderson. “They do not understand that they may live in a community without the protection of current, modern building codes and standards. That is why we’re providing them with a way to find out where they stand.” allows consumers to identify the building codes used in their community currently by inputting their address to see a map with a color-coded analysis of red, yellow, green, or black. The colors indicate residential code versions based on the best available, verified national data, and reflect the status of International Residential Code (IRC) model adoption. Consumers should contact their local building or planning department to learn about the code enforcement requirements as well as they may be voluntary, mandatory, or nonexistent.

“The best way to predict home performance before a disaster is to understand how it was built,” said Chapman-Henderson. “That’s why we are bringing this information out in the open. The No Code. No Confidence. initiative and website are unprecedented efforts to de-complicate building codes for consumers and empower them with the knowledge to better prepare for severe weather events and natural disasters.”

Today, FLASH is launching a communication campaign to promote the new initiative. The campaign includes thought-provoking Public Service Announcements like the “Four-way Stop”, and a 2D movie trailer animation depicting the “Tale of Two Towns.” Social media advertising will help drive consumers to the website as well.

The project is a multi-year effort and new elements and data will be continuously incorporated.

Learn more at, email to, or call (877) 221-SAFE (7233).


The nonprofit Federal Alliance for Safe Homes (FLASH) is the country’s leading consumer advocate for strengthening homes and safeguarding families from natural and manmade disasters. The FLASH partnership includes more than 100 innovative and diverse organizations that share a vision of making America a more disaster-resilient nation including: BASF Corporation, FEMA, Florida Division of Emergency Management, Huber Engineered Woods, International Code Council, ISO, Lowe’s, National Weather Service, Portland Cement Association, Simpson Strong-Tie, State Farm, and USAA. In 2008, FLASH, and Disney opened the interactive weather experience StormStruck: A Tale of Two Homes, in Lake Buena Vista, FL. Learn more about FLASH and access free consumer resources by visiting, calling toll-free (877) 221- SAFE (7233), following @federalalliance on Twitter, on, and the FLASH blog – Protect Your Home in a FLASH.

As East Coast Marks Five-Year Earthquake Anniversary, Experts Across the U.S. Advance the Cause


Today is the five-year anniversary of the 5.8M earthquake near Mineral, Virginia—the most widely felt quake in U.S. history, with shaking from New England to Chicago. The temblor damaged heritage buildings including the National Cathedral and Washington Monument, and shook up public perceptions of earthquake geography at the same time.

Since then, leaders have advanced policies that reflect their understanding that seismic risk is a national problem, not just a West Coast concern. One shining example is the new seismic standard for federal buildings showcased by the White House during a resilience summit in February of this year. The Executive Order creating the new standard effectively decreed that government should “walk the talk” with respect to stronger building codes by ensuring that public structures reflect current codes too.

While logical, this was not an easy task, and we applaud those that led the charge.

Also encouraging, there is now progress in the development of a U.S.-based Earthquake Early Warning (EEW) system as well. This is essential as just five to seven seconds of notice before an earthquake could prevent trains from derailing. The EEW system can trigger automatic closure of elevator doors, prevent fire station doors from jamming (trapping needed response vehicles), and it can lower crossing gates for bridges too.

These actions could mean the difference between life and death for thousands in a seismic event.

Equally important, sustained efforts are ongoing to remind those in regions like Western Tennessee, part of the greater New Madrid Seismic Zone, that earthquakes pose a real danger. Credible experts believe that catastrophic loss of life and property in Memphis would most certainly be compounded by global business interruption when the ground there rumbles once again.

I’ve written in this blog before about Memphis, and in our commentary series as well. Thirty percent of all U.S. goods flow through there each year. It is the location of the world’s second busiest cargo airport, and center of the FedEx Express global headquarters. Imagine the worldwide commerce disruption when the movement of packages and shipments stops, even for a day.

So as you can see, we’ve made real progress on earthquake safety and resilience during the past five years, but we have much more to do.

With that in mind, our organization led an elite array of partners and sponsors this May to present the quadrennial 2016 National Earthquake Conference (NEC) and address this question, What’s New, What’s Next, What’s Your Role in Building a National Strategy?

Together, we drew more than 350 global experts on the scientific and practical challenges wrought by earthquakes, tsunamis, and catastrophic risk in general. And the response from the gathered academics, analysts, businesses, communicators, elected officials, emergency managers, engineers, experts, insurers, journalists, modelers, product manufacturers, psychologists, responders, scientists, and volunteers was tremendous. These individuals participated because they share our dread of what will happen when the next “big one” hits.

You can feel the sense of urgency in this brief video.

The NEC drew an impressive array of journalists and news organizations as well, including the BBC, Los Angeles Times, Time Magazine and many more. As they took their seats, our first keynote speaker, Dr. Tom Jordan of USC Southern California Earthquake Center (global headquarters of the Great ShakeOut earthquake drill) answered the question, What’s New? with a presentation of new science showing how the South San Andreas fault is “locked, loaded, and ready to roll.”

He explained through vivid maps and visuals how we are not just due, but overdue, for a major earthquake there.

We anticipated news media interest in the conference, and Dr. Jordan’s presentation ensured it. After award-winning Los Angeles Times Reporter Ron Lin posted this riveting article about Dr. Jordan’s briefing, an explosion of national and international news headlines followed. “Locked, loaded, and ready to roll” dominated the national news dialogue for days and weeks to come.

Mr. Lin’s article sharpened audience attention (in-person and virtual) as the rest of us went on to highlight best practices and challenges in building codes, communication, emergency management, outreach, policy, product innovation, research, and science.

Ten days later, the Los Angeles Times reported that Governor Jerry Brown planned to infuse the EEW system with $10 million in state dollars. This was a departure from the California governor’s previous position. Next, Congressman Adam Schiff voiced his intention to rekindle his effort to get Oregon and Washington state leaders to support the EEW system.

Lastly, but perhaps most importantly, congressional leaders signaled active support for National Earthquake Hazard Reduction Program (NEHRP) reauthorization. This is critical as NEHRP is the foundation for essential research that can advance breakthroughs like EEW systems, as well as seismic safety and resilience overall.

The 2016 NEC generated productive policy momentum that complements decades of work by the earthquake community, and experts like Dr. Lucy Jones. Today, as we recall the earthquake that emanated from rural Virginia five years ago, we must accept that earthquakes could happen nearly anywhere and, we must be ready when they do.

(Editor’s note: The preliminary media impact report from the 2016 National Earthquake Conference is available here. The full report and edited videos of program will be available later this year.)

Even As the Ground Shakes Near Memphis, Leaders Chose Denial Over Disaster Safety


Photo Credit: WBIR

Last week, I used this forum to discuss the first of our six recommendations to innovate the U.S. building code system published in our new commentary, Disaster Resilience Rising Means the Time is Right. This week, I am scheduled to discuss our second recommendation:

2. Optimize property protection opportunities in model   code and standard development by balancing all of the existing values, including public health, safety, and welfare.

This is a timely discussion in light of action underway at the Memphis City Council and Shelby County Commission where it is clear that some Tennessee officials are missing the critical linkage between public policy and disaster safety.

The purpose of the International Residential Code is “to establish minimum requirements to safeguard the public safety, health and general welfare….” Unfortunately, the issue of cost is often the loudest argument against the adoption of modern building codes. But the welfare of the family, or families, during the expected lifespan of a home should be given equal weight in building code considerations.

Today, however, the upfront cost to the builder or first buyer has eclipsed the critical, long-term value of welfare.

And this is exactly the problem in Memphis and Shelby County, where city council members and county commissioners are poised to complete passage of amendments that will further weaken home bracing requirements by as much as 50 percent.

Some background: In 2014, after decades of delay, these same leaders implemented a compromise that required modern earthquake bracing for the first time. However, that compromise fell short of the model code by about 30 percent, allowing homebuilders to construct homes below the suggested levels of minimum, national life-safety codes.

Now they are moving to further reduce requirements essential for safety in not just earthquakes, but floods, and high winds. They are suggesting short-term cost savings as a justification for this eye-popping action, ignoring long-term home quality.

They are also placing unknowing families in potentially deadly jeopardy.

According to news reports, Councilman Reid Hedgepeth constructed a $750,000 home last summer, and identified the cost for seismic requirements at about $10,000, or 1.33% of the total construction cost. By his support of the new amendments, are he and his peers (including Councilman Jim Strickland) saying that a one percent savings is worth the risk that a home will collapse in an earthquake, float away in a flood, or tear apart in a windstorm?

This latest Memphis situation is another incident in a long-running back and forth between local homebuilder interests and a coalition of academics, architects, emergency managers, engineers, risk communicators, safety advocates, and scientific researchers. The coalition has gone to extraordinary lengths to work with local builders and elected officials by providing extensive, third-party studies to overcome the fears of undue cost; by bringing forth national experts with unassailable building science performance data to explain the value of the new building practices; and much more.

Even after all this sincere effort, and a 3.5 magnitude earthquake next door in Tipton County this week, local leaders are still willing to abandon the needed upgrades.

Last August, the South Napa Valley earthquake provided proof positive of phenomenal building performance driven by use of the new model codes. Sadly, Memphis and Shelby County have gone barely a year with their improved code, and soon they will again build in a way that is certain to fall short when the worst happens there.

According to the Oxford dictionary, welfare is defined as, “the health, happiness, and fortunes of a person or a group.”

With the amendments close to passage, all we are left to do is etch the names of the officials involved into the public record. That way, when the worst happens, we can recognize the path to diminished “health, happiness, and fortunes” for residents of Western Tennessee. 

A Multi-hazard World Means Buildings Must Multitask

5-18-15 Matthew Wall for LCH Blog

When we think of traditional Texas perils, high wind, hail, hurricanes and wildfires are top of mind. But, as Texas has gone from one earthquake “felt” in 100 years to more than 70 in the last ten, awareness is shifting to include seismic events too.

In fact, a recent USGS report identifies 17 areas within eight states with increased rates of induced seismicity.

That’s why we asked Dr. Michael Blanpied of the U.S. Geological Survey (USGS) to join us for our March 31 Texas State Collaborative (TSC) meeting in Austin where he very capably addressed the issue of “potentially induced seismicity”, and seismic activity in general.

Dr. Blanpied explained how USGS creates and updates seismic hazard maps every six years. This is essential information as seismic design ratings used for building codes are based on these maps. Through the 2008 hazard map update, earthquakes caused by industrial practices were removed from the analysis if certain conditions were met. This eliminated most earthquakes associated with mining, oil and gas production, and fluid injection. This was deemed to be the appropriate approach for designing long-term building codes, so now USGS is developing models to forecast the extent of hazardous ground shaking in the areas of recorded, significant, increased seismic activity.

A final hazard model is scheduled for release at the end of 2015.

We had a vivid reminder of the relevance of Dr. Blanpied’s presentation on May 7 when a 4.0 magnitude earthquake occurred 30 miles southwest of Dallas in Johnson County. In the aftermath of this earthquake, the Texas Railroad Commission required the operators of nearby disposal wells to perform testing regarding the effect of wastewater injection into subsurface rock formations. Thankfully, the earthquake caused no injuries, but it did cause minor damage to the foundation of two mobile homes.

And Texas isn’t the only state to experience increased seismicity. The Oklahoma Geologic Survey identified 5,415 earthquakes in 2014, and this tally omits many smaller earthquakes. The Central U.S. has seen a hundred-fold increase in earthquakes to the extent that Oklahoma now exceeds California in earthquake activity. Yes, you read that right.

This issue is driving complex scientific and social questions, especially as credible studies have now linked seismic activity to wastewater injection. However, our focus is not on causation, but whether or not the built environment is prepared regardless of causation.

Our TSC initiative is dedicated to helping Texas address shortcomings in the existing building code system, so do we now add earthquake to the mix? If so, where do we begin?

We are confronting a compounding natural hazard problem, but we cannot take our focus off the traditional perils either. The same evening of the 4.0 magnitude earthquake on May 7 in North Texas, at least two confirmed tornadoes touched down with severe weather continuing into the weekend.

This example represents a growing challenge facing disaster resilience advocates across the globe: what is the ideal mix of building science to address earthquake, high wind, and hail too?

The issue came up last year during our public awareness work with the Virginia Department of Emergency Management. Like Texas, Virginia has a coastline vulnerable to hurricanes, and residents have experienced deadly high-wind events, including tornadoes and the 2012 Derecho. In 2011, they experienced a 5.8 magnitude earthquake in Mineral that is considered the “most widely felt earthquake in U.S. history”. Even so, high wind is still the most common concern. That’s why we worked to identify a “two-for-one” building science solution to drive our messaging.

This video is the result of our effort and highlights what families can do to mitigate against both high wind and earthquakes. It is focused on one concept—a continuous load path, or a well-connected home where the roof ties to walls and walls tie to the foundation. The building principle is not new, but talking about it for high wind and seismic safety in the same conversation is atypical.

Texas and Virginia share a similar challenges regarding the need for integrated hazard mitigation solutions, and they are not alone. With or without induced seismicity, earthquakes can occur nearly anywhere. The same goes for high wind.

This uncertainty increases our resolve to find solutions that work for every location. We must build in a way that adequately addresses risks, even when they overlap. Delivering on multi-hazard mitigation solutions will challenge the disaster-resilience community, but we have the right team in place.

Let’s give families options that fit their reality even if it’s complicated.

Small Businesses Who Get “QuakeSmart” Become Resilient Inside and Out

The August 24 earthquake in California’s Napa Valley reminds us that even if a structure is sound and survives all the tremors fully intact, there still are many dangers lurking inside a small business.

Hazards include falling objects, ruptured gas and water lines, destruction of inventory and a loss of business revenue that can drive some small companies into bankruptcy.

So doesn’t it make sense to get QuakeSmart™?

QuakeSmart is a program originated by FEMA, supported by the Earthquake Country Alliance, and refined and disseminated by FLASH. It helps small businesses learn how to mitigate the damages of earthquakes. Keeping customers and employees safe is, of course, a top priority. But what many people, including small business owners, may not realize is that whenever a small company suffers a disruption of revenue, there is a high risk of permanent failure.

The average small business loses $3,000 a day when closed following a natural disaster. That can be devastating to businesses already operating on slim profit margins.

Further, experience tells us that 40 percent of small businesses affected by a natural disaster will close permanently in the immediate aftermath. Another 25 percent will fail after one year. Moreover, a staggering 75 percent of small businesses without a continuity plan will shut their doors within three years of being affected by the event.

That, in turn, means loss of jobs, and if widespread, it can mean the surrounding community also sustains a heavy economic blow. Ninety-nine percent of all companies are small businesses and 50 percent of employees in the private sector work for small businesses.

Business survival is fundamental to economic resilience. So being QuakeSmart—a practical way to increase safety—may be one of the best investments business owners can make.

QuakeSmart offers a toolkit with an assessment, guide and checklists that small business owners can use to increase the safety in their stores or sites and increase the resilience of their companies. The steps focus on three levels–space, systems and structure. All of the activities will help avoid or minimize business interruption after an earthquake.

Recently, we joined forces with a growing list of business and community leaders to present workshops and help small businesses get on a path to become QuakeSmart. Our first one two weeks ago in Riverside, California drew more than 50 small companies. Our next one is in San Mateo, California on Oct. 30, and registrations are already surging. Next year, we will be in St. Louis, Missouri and Yuma, Arizona. And, based on the workshop popularity, we have decided to produce an online version to make the information available across the United States.

Businesses who complete the program steps will receive recognition certificate and a sticker to display that tells their community that they are “QuakeSmart”. More information about the workshops is available at, and we also offer general earthquake mitigation and QuakeSmart basics at

The QuakeSmart initiative is taking hold because the steps are proven to save lives, save money, and create the resiliency that stops a natural disaster from turning into a catastrophe. That’s the ultimate selling point for businesses and customers alike.




Earthquake Safety Messaging: Stand up. Speak up. Spread the Word.

Drop, Cover, and Hold On is the official message to families in earthquake-prone areas because we do not want people outside when building exteriors, roads, or even bridges may collapse.

And the recent magnitude 6.0 earthquake that rocked California’s Napa Valley is a sobering example of why. Experts agree that if the Napa Valley quake had struck at 3:20 p.m. instead of 3:20 a.m. that people who are typically dining, shopping, and walking near the historic downtown buildings would have been injured and likely killed. Even so, more than 200 people were injured in Napa, including a young boy who was struck by debris from a collapsing chimney.

When an earthquake occurs, we in the disaster safety movement know that we cannot drop out of sight, take cover, and hold on to the hope that the current crisis, or next one, will pass without severe damage or injuries.

It’s exactly at those times—the days and weeks immediately following such events—that we stand up, speak up, and spread the word.

We do a good job of pushing the safety message out before the earthquakes strike. For example, the Great ShakeOut drills reach millions across the globe annually. But, it is essential that we also quickly deliver messages across the U.S. immediately after an event because that is when we have the public’s rapt attention.

It’s human nature that when we associate any message with a real event, we listen better, learn more, and remember. That is why we leverage the “teaching moment” after a disaster by delivering messages about how to be safe and resilient.

I was gratified to see how many news organizations shared the information in the advisory that we sent out immediately after the Napa Valley earthquake. We got the attention of people in states outside of California by highlighting the U.S. Geological Survey maps that indicate 42 of 50 states have a reasonable chance of experiencing a significant seismic event during a 50-year span, which also happens to be the lifetime of a typical building.

It is tempting to remain quiet in the aftermath of any disaster out of respect for those affected, but if we did, we’d lose one of the best opportunities to motivate the public to take action. In earthquake zones, we want people to question how their building was constructed. Do they enjoy the safety of modern, model building codes and construction practices, or should they start planning to retrofit? Moreover, once they determine if the structure is sound, we want them to undertake nonstructural mitigation through simple, inexpensive measures like securing ceiling fans, chandeliers, bookcases, heavy objects, and breakables.

And consistent with the common occurrence of post-quake fires like we saw in Napa Valley, we want business owners and residents to learn where and how to shut off their natural gas supply.

When the earthquake fades from the headlines, many residents, even if physically and emotionally shaken, tend to think that it won’t happen again. They go about their lives, as if they were somehow made safer by the fact that a rare disaster event had just occurred.

That may be a natural reaction and understandable coping mechanism. And sometimes they are right. But sometimes, unfortunately, they are wrong. That’s why we must stand up, speak up, and spread the word until everyone understands why.

Overcoming or Sustaining Inertia – Finding the Force to Advance Seismic Safety

Translated from Latin, Isaac Newton’s first law of motion defines inertia as, “every body persists in its state of being at rest or of moving uniformly straight forward, except insofar as it is compelled to change its state by force impressed.”

In our work?  It’s the tendency of people to keep doing the same thing they’re already doing, or to do nothing at all.

On January 16 and 17, I was pondering the two meanings of inertia as my colleagues and I joined some of the world’s elite earthquake organizations to present a symposium entitled, Northridge20.

The symposium marked twenty years since the 6.7M Northridge earthquake struck Southern California in 1994.  More than 600 academics, code specialists, consumers, elected officials, emergency managers, engineers, geophysicists, insurers, product manufacturers, researchers, risk communicators, seismologists and social psychologists attended.

For two days, we recalled the devastation, heard stories of heroism and celebrated advances in earthquake detection, engineering and policy.  The experience reinforced the common theme between the earthquake community and the different expert groups in disaster safety — a passionate commitment to progress and simultaneous fear of running out of time before the next “big” event occurs.

The concern is justified.

Disaster safety movement commits to seismic safety

Disaster safety movement commits to seismic safety

As we were heading to Los Angeles for the Symposium, UC Berkeley researchers released a hotly-debated list of 1,500 concrete structures in and around the city that were built before 1976 using less reinforcing steel than is now required.  Eight years ago, UC Berkeley engineering professor Jack Moehle set out to produce the list of older structures because he believed that “existing vulnerable buildings are the No. 1 seismic safety problem in the world.”

According to the Los Angeles Times, “Despite their sturdy appearance, many older concrete buildings are vulnerable to the sideways movement of a major earthquake because they don’t have adequate steel reinforcing bars to hold columns in place.”  Based on past events, the researchers suggest that five percent (or 75 of the 1,500 buildings) on the list may collapse in an earthquake.

It is important to note that 95 percent of the structures are expected to perform ably and advancements in concrete construction practices make structures built since that time reliably resilient.  Remember that some of the world’s most enduring buildings and monuments are made from concrete.  The 2,000-year-old old Roman Pantheon springs to mind.

So the challenge with the list is that it does not identify the 75 potentially unsafe buildings that could collapse or “pancake” in an earthquake, as that can only be done through a physical inspection.  The cost to inspect ranges from $4,000 to $20,000 per building, and some suggest that structural retrofits could cost as much as $1,000,000.

Who will pay for the inspections?  What about the retrofits?  Where will people live and work while the retrofits are undertaken?  How will this affect real estate values and the overall economy?  These questions make it easy to see how complex an issue this is for leaders.

But the public is now aware.  During the panel I moderated at the Symposium, we heard from a law professor in the audience who said she recently moved from her apartment in one of the older buildings into a converted garage because she was overwhelmed by constant fear.  I imagine she is not the only resident of Southern California who is living in a state of unease.

Identifying and fixing unsafe concrete buildings will take time and will be costly.  This is just one stark example of problems with outdated building practices in disaster zones.  But one thing is clear.  Momentum is taking hold, and the inertia defined as in a “state of being at rest” is slowly giving way to inertia that is “moving uniformly straight forward” to achieve resilience in the face of earthquakes.  “Force impressed?”  It’s the disaster safety movement of course.

Science and Good Sense Support Sound Policy

One of the most essential roles we play in our work is to maintain a strong and continuous link between the technical aspects of disaster resilience and the end users who make it matter.  Users can be policymakers, building professionals or families, and we reach them any way we can whether it is through advocacy, education or awareness.

So whenever I have the opportunity to spend time with the bright minds in the technical community, I embrace it to bring this point back to the scientists — we must work together to deliver community resilience.  Along these lines, I gave a talk last week at the Multihazard Mitigation Council Symposium: Life-Cycle Performance: Moving Forward to More Resilient Communities as part of the National Institute of Building Sciences Conference, “Building Innovation 2014.”

This is a setting that included some of the leading voices in our movement, and it was time well spent in discussing ways to align improved flood policy, earthquake modeling and benefit/cost economics behind the cause of disaster safety and resilience.  It was a pleasure to join the lineup that included Florida Emergency Management Director, Bryan Koon; Mecklenburg County (NC) Director of Storm Water Services, Dave Canaan; University of Colorado Professor, Dr. Keith Porter; University of Southern California Economist, Dr. Adam Rose; and Portland Cement Association’s Director of Codes and Standards, Stephen Szoke, P.E.

My talk focused on our work last year in the heart of the New Madrid Seismic Zone as an example of how to deliver one of the irrefutable elements of resilience — building codes.  The topic, Politics, Economics and Champions/Foes for Memphis Seismic Codes, provided the background and history around the topic of my Commercial Appeal op-ed last year in reference to the decades’ long effort to update seismic provisions in the existing commercial and residential codes.

The update is that Memphis and Shelby County did adopt the newer seismic provisions, and the takeaways from the experience apply in most policy efforts.  Helping leaders understand the case for change is straightforward if we provide a relatable narrative that positions life safety and economic relevance with locally applicable scenarios.

In my experience, powerful economics that include cost-benefit analysis may be the most compelling resilience information as numbers give leaders and decision-makers a defined case for change.  Unfortunately, this data can be the most difficult to pin down.  So I close this post with a thank you to our hosts last week for the 2005 Multihazard Mitigation Council’s study that established an average of $4 return on investment for every $1 spent on mitigation.  The study has been invaluable in our efforts to convey the benefits of mitigation as a component of resilience and has delivered confidence for many leaders as they work to balance many competing yet worthy policy causes.

All of this is proof positive of my premise above — we must maintain a strong and continuous link between the technical aspects of disaster resilience and the end users who make it matter.