The word “revolution” comes from the Latin revolutio, “a turnaround”, and generally refers to change over a short period of time. So, given that we have been promoting disaster resilience for decades, you might wonder why we themed our 2014 Annual Conference, Resilience Revolution.
Here’s why: this is our time. We believe that for a host of reasons, including Hurricane Sandy, mission convergence with the climate resilience community, and an increased global interest in severe weather, our best opportunity to advance the cause of better building is right now.
But it won’t last indefinitely. We need disaster safety stakeholders to come together before the opportunity wanes. We need you to join us at the FLASH Annual Conference.
Once you arrive, you’ll find that sparks fly, in a good way. Journalists interview leaders. Panelists talk and debate. Experts meet others outside of their specialties.
Manufacturers huddle with researchers. Social psychologists share insights with communicators. After two days, everyone leaves with a better handle on how to motivate behavior change through policy leadership, marketplace innovation, and ground-up programs.
Ours is a gathering of public, private, and nonprofit organizations assembled in the spirit of one mission—strengthening homes and safeguarding families.
This year we will bring back Jim Cantore of The Weather Channel and former CNN Bureau Chief John Zarrella. Researchers from MIT, Carnegie Mellon University, and my own alma mater, University of Florida will dazzle us with breakthrough thinking. FEMA leaders, NOAA leaders, and the National Hurricane Center Directors past and present will all join us.
Corporate leaders from various sectors, including BASF—The Chemical Company, Kohler Generators, The Home Depot, Huber, Portland Cement Association, Simpson Strong-Tie Co., Target, USAA, Walt Disney World, and WeatherPredict Consulting, Inc. will help us find opportunities to advance resilience through the marketplace. These are essential voices.
We’ll share best practices with the voluntary responder organizations like the HandsOn Network and Lutheran Social Services.
We’ll talk about saving lives, preventing injuries, and shielding structures from nature’s destructive forces with academics that have dedicated their lives and careers to the cause.
We’ll have policy leaders from Florida League of Cities and the Texas Office of Public Insurance Counsel as well as mayors who have dealt with the catastrophic effects of natural disasters. These are resilience true believers, especially those that have brought their cities back to life after earthquakes, hurricanes, and more.
Last but not least, you’ll meet the most important stakeholders—real families who have survived disasters. They serve as inspiration for us all.
Our conference is a rich cross-section of opportunities, and you never know what ideas will be sparked by a casual conversation. I remember when informal brainstorming at our conference led to an idea that is now the award-winning StormStruck A Tale of Two Homes® experience at Epcot® at the Walt Disney World® Resort. That’s real magic.
We might not come up with the next educational experience at a theme park, but I am certain you will leave our conference with at least ten new ideas.
Margaret Mead famously stated, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” We can’t advance disaster resilience without your commitment. Please join us while the revolution is still underway.