I thought that writing a post about Max Mayfield would be straightforward because I’ve had the privilege of working with him as a FLASH Leadership Partner for more than 15 years. But in the course of preparing to celebrate him as 2015 National Weatherperson of the Year, I realized that there is so much to say about Max that it is difficult in a short narrative like this.
A Tweet about him might go something like this:
Max Mayfield. Jimmy Stewart/John Wayne mash-up. Kind, principled, yet unwavering. Soft spoken lifesaver of millions. #proven
That’s the short version. Let me also add what is indisputably in the record.
Max is a model husband, father, grandfather, and scientist. During his seven years as National Hurricane Center (NHC) Director, he saved millions of lives by combining his caring, trusted voice with excellent forecasting. His leadership helped guide those in harm’s way, especially during the unprecedented 2004 and 2005 hurricane seasons with dangerous and devastating hurricanes like Charley and Katrina. Think lighthouse in a storm. That is Max.
He is revered by his friends and colleagues as a kind, consummate professional, generous mentor, and steadfast advocate for those in the meteorology profession, as well as the profession itself. Many lined up to provide tributes for his recognition as the 2015 National Weatherperson of the Year, including leaders like Former Governor Jeb Bush who worked closely with Max throughout those tough seasons and Governor Mary Fallin from his home state of Oklahoma.
You can view a video highlight reel from the evening here where former CNN Miami Bureau Chief John Zarrella characterized Max’s legacy in modern terms, “How many of you have a Jeopardy question about you? How many have your own App?” (He is now a Hurricane Specialist at WPLG-10 Miami and they have an app called the “Max Tracker”. It has nearly 98,000 downloads. Impressive!)
Here’s how he’s made a difference in the disaster-safety and resilience movement worldwide.
Max was the first NHC Director to formally join us in 2004 to support our cause of protecting families and homes through more resilient building codes and practices. His trusted voice was a game changer for us. He went beyond his traditional role of predicting hurricanes, and used his high profile to advance the idea that property protection isn’t the sole responsibility of government or insurers. He helped leaders and families understand that they can and should make decisions to achieve safety and protect homes simultaneously.
He has supported many of our most important projects, including the Blueprint for Safety, Tale of Two Homes: Hurricane Charley, our Disney experience StormStruck: A Tale of Two Homes, and our own weather app FLASH Wx Alerts. He contributes to our policy forums and annual conferences; has co-published with us on topics like flood safety and much, much more. His presence injects credibility and draws high-value support for the cause.
I am sure you can see why we have selected Max Mayfield as the 2015 National Weatherperson of the Year. He was the clear choice, and can now add our recognition to a list of dozens, including ABC Television Network’s “Person of the Week”; Government Communicator of the Year by the National Association of Government Communicators (NAGC); Presidential Rank Award for Meritorious Service and countless more listed here.
So Max, we look forward to continuing our work with you as we advocate for storm safety and structure resiliency—a cause for which you sounded one of the earliest and loudest trumpets. Meanwhile, please accept our heartfelt congratulations and know that we are #evergrateful.